MyTalk
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| MyTalk | |
|---|---|
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| Launched | April 13, 2007 |
| Closed | February 25, 2008 |
| Owned by | Fairfax Media |
| Picture format | 576i (SDTV) |
| Broadcast area | Regional Queensland, Regional New South Wales, Australian Capital Territory, Regional Victoria, Tasmania, Darwin |
| Website | mytalk.com.au |
| Availability | |
| Terrestrial | |
| SD Digital | Channel 55 |
| SD (Tasmania) | Channel 66 |
| SD (Darwin) | Channel 77 576p SCTV SD |
MyTalk was a Fairfax Media television channel available to viewers of digital television in Australia. The datacast channel, officially launched on April 13, 2007, was designed to supplement the Southern Cross Ten and Southern Cross Television digital television services and the online portal. The channel was also localised for thirty markets to include international, national and local news, as well as weather updates.
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[edit] History
MyTalk began transmissions on April 11, 2007, with an empty video and audio signal, this was however replaced with a test pattern several hours later. On April 13, 2007, the datacast channel began operations.
In 2007, Fairfax Media bought the radio assets of Southern Cross Broadcasting including MyTalk.[1] Macquarie Media Group purchased Southern Cross for AU$1.35 billion and onsold these assets to the Fairfax Group.[2] Following this on February 25, 2008, MyTalk ceased broadcasting. Became local 576pProgrames from February 25, 2008, .
[edit] Features
MyTalk featured a twenty-four hour television guide for the programming of Southern Cross Ten or Southern Cross Television that was localised for each broadcast market. The channel provided realtime news twenty-four hours a day, which included local, national, and international news, as well as current affairs. MyTalk also provided realtime local weather reports that were region specific.
A live video preview of promos for programming on Southern Cross Ten or Southern Cross Television was available on MyTalk. The live preview also rebroadcasted regional current affairs program, State Focus. The live video preview was accompanied by a Now and Next television guide. MyTalk advertised television programs from Southern Cross Ten or Southern Cross Television via a small billboard loop. The advertising also contained billboards of the online portals features, as well as current and upcoming promotions.
[edit] Availability
- Further information: Southern Cross Ten, Southern Cross Television
MyTalk was broadcast in 576i standard definition, in Regional Queensland, Regional New South Wales, Regional Victoria, Tasmania, and Darwin. The channel was carried via Southern Cross Television and Southern Cross Ten owned-and-operated stations, these included GLV Eastern Victoria, BCV Western Victoria, CTC Southern New South Wales, NRN Northern New South Wales, TNQ Queensland, TNT Tasmania, TND Darwin, SGS Spencer Gulf and SCN Broken Hill. Southern Cross Broadcasting announced its intention to provide MyTalk via Nine Adelaide, however after selling the station to the WIN Corporation these plans were ceased.[3]
[edit] Identity
MyTalks' on-air look was constant since April 2007, when the channel launched. The datacast channel featured a Yellow and White theme. The channel also features a small 4:3 ratio video feed at the top right of the screen. The on-air identity of MyTalk was consistent with its online portal.
[edit] Logos
MyTalk only used one main logo throughout its history.
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| 2007 - present |
[edit] References
[edit] See also
[edit] External links
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203.113.238.44 (talk) 09:52, 17 May 2008 (UTC)
