Myles Kovacs

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Myles Kovacs is an American entrepreneur and co founder of automotive magazine DUB. He is of Japanese and Hungarian origin. He spent his younger years in East Los Angeles. Kovacs first tapped into urban car scene market in 2000 with his magazine. Since then, he has branched out. He has designed custom wheels that seem to spin when a car is stopped and die-cast toy cars that are sold at Wal-Mart, Toys R Us and other chain stores. MTV uses him to produce its MTV Cribs show when it features celebrities' cars. He started with about $10,000 — put together with the two partners — and a lot of street smarts learned from high school jobs that included delivering customized cars to Los Angeles-area celebrities and writing a newsletter about hip-hop clubs around the nation. He started Dub magazine first, then used it as a way to promote his other enterprises. Today, corporate executives, trade groups and car lovers are vying for Kovacs' ideas and insight into the growing auto customizing market. Among the companies he's consulted for: Honda and Coca-Cola.^[1].