Mushkin

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Mushkin, Inc.

Type	Employee-owned company
Founded	Denver, Colorado, United States (1994)
Founder	Bill Mushkin
Headquarters	Denver, Colorado
Area served	United States, Europe & Asia Pacific
Key people	George Stathakis
Industry	Computer industry
Products	Memory Module (RAM), Power Supply, more...
Website	www.mushkin.com

Mushkin is best known for producing “Enhanced” computer memory module (RAM). Located at the base of the Rocky Mountains in Denver, Colorado, United States, Mushkin provides performance enhanced computer products to users worldwide, with customers including gamers and web browsers to Apple Computer and NASA.

Mushkin products include computer Power Supply Unit (PSU), RAM for desktops, servers and notebooks. Their memory products are available in several performance categories from standard to extreme. One of their notable RAM is its “REDLINE” series intended for overclockers.

1 Name and pronunciation
2 Corporate information
- 2.1 History
- 2.2 Corporate affairs
3 Advertising
- 3.1 Slogan
4 Product Range
- 4.1 Random Access Memory (RAM)
- 4.2 Power Supply Units (PSU)
5 References
6 External links

[edit] Name and pronunciation

Mushkin is named after the founder's family name, Bill Mushkin, when the company was founded in 1994.

Although some people pronounce Mushkin as IPA: /ˈmʌʃkɪn/, the proper pronunciation is /ˈmʊʃkɪn/.

[edit] Corporate information

[edit] History

Mushkin was established in 1994 by Bill Mushkin in Denver, Colorado. The company started its business in supplying memory modules to Macintosh users.

In 2000, Ramtron International (NASDAQ: RMTR) , a small public memory technology company, purchased the business from Bill Mushkin. ^[1] But in July 2005, George Stathakis who was the general manager, bought over the company from Ramtron and became the new owner and president of Mushkin.^[2] Soon after the purchase, an employee spin out was led by Stathakis putting the company in the hands of the employees. Today, Mushkin is fully employee-owned.

[edit] Corporate affairs

Mushkin is represented in many continents throughout the world through its 3 regional headquarters:

North America HQ, located in Denver, Colorado
Europe HQ, located in Minfeld, Germany
Asia Pacific HQ, located in Kuala Lumpur, Malaysia

[edit] Advertising

[edit] Slogan

Their corporate slogan is "with mushkin you get more".

The concept is depicted in their new Mushkin logo with a green "<" symbol.

[edit] Product Range

[edit] Random Access Memory (RAM)

Mushkin RAM is a notable brand for overclocking amongst PC enthusiats.^[3]
In 2005, they released a new heatsink design for PC's RAM that provides a 58% increase in surface area and also allows for increased airflow to quickly remove heat. ^[4]

Today, all their Performance range will come with the heatsink targeting to overclockers, PC enthusiasts and PC gamers while their Value Series memory are targeted to basic users.