Murphy's Brewery
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Murphy's Brewery was a brewery founded in Cork, Republic of Ireland in 1856. It was known as Lady's Well Brewery until it was purchased by Heineken International in 1983, when the name changed to Murphy Brewery Ireland Ltd. The name of the brewery was recently changed to Heineken Brewery Ireland, Ltd. The brewery produces Heineken, Murphy's stout and other Heineken products for the Irish market.
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[edit] Brands
[edit] Murphy's Stout
Murphy's is a dry stout. The brewers describe Murphys Irish Stout as "smooth and creamy, with a subtle bitterness," and it is a main competitor of Guinness.
Murphy's Irish Stout has a slightly nutty flavor with a slight hint of coffee which is less bitter than the Guinness brand of stout. The manufacturers had a television advertising campaign in the UK which played on this fact — "like the Murphy's, I'm not bitter". In the U.S., Murphy's has relied on "discovery" and word of mouth to build the brand. The Murphy's brand hit its volume pinnacle in the U.S. in 1997, but in subsequent years it has declined due to other company priorities.[citation needed]
[edit] Irish Red
After the Murphy's brand was bought by Dutch brewer Heineken International, "Irish Red" was launched for the export market, as it was hoped that it would be more popular than stout overseas.
