Multi Agency Geographic Information for the Countryside

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MAGIC stands for "Multi-Agency Geographic Information for the Countryside". A governmental website in the United Kingdom which allows for quick and easy access to previously hard to find information, in map form.

Launched in 2002, the site originally only had information for rural areas in England, but these information sources have grown to include information on a wide range of landscape and environmental designations in England, Wales and Scotland, and cover urban areas and the marine shelf.

Six United Kingdom and English rural and environmental agencies are involved in its upkeep, as well as a number of uniquely Scottish and Welsh ones.^[clarify] One of the aims to is to streamline information collection and dissemination, so reducing cost to the state.