Mudra Institute of Communications Ahmedabad

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Mudra Institute of Communications Ahmedabad (MICA) is an academic institution for professional communications management skills in India. Established in 1991, it is located on the outskirts of the western Indian city of Ahmedabad.

Contents

[edit] Courses offered

MICA currently offers the following programmes:

[edit] Post Graduate Programme In Communications Management (PGPCM)

The Post-Graduate Programme in Communications Management (PGPCM) is the flagship programme of MICA. It is a two-year residential programme for the study of integrated marketing communications management.

Currently the programme offers specializations in the arenas of

  • Account Planning & Management
  • Media Planning

[edit] Career Development Programmes

MICA offers various skills enhancement programmes from time to time. Currently, the institute offers the following programmes as part of this initiative:

Retail Communications Management This one-and-half year programme combines the disciplines of business management and marketing communications with focus on retail communications management.

Design Communications Management This programme focuses on the management aspects of design.

Crafting Creative Communications The programme imparts copywriting and art direction skills to young graduates with a creative and imaginative bent of mind.

[edit] Other Programmes

In addition to the PGPCM and CDPs, MICA offers courses on alternative platforms also. These include:

Online Programmes Various online programmes are regularly conducted over newer technological mediums by the institute.

Workshops/Seminars The institute also conducts workshops and seminars for many corporates and governmental organizations from time to time.

[edit] Faculty

The core faculty at MICA has been developed with members both from academic as well as professional industry backgrounds.

Additionally, MICA gets visiting faculty that comes from other institutions, and also practitioners from the advertising, marketing, marketing research, public relations and media industry.

[edit] Research

The institute aims to conduct research in communication as applied to the needs of the communications industry.

[edit] Journal

Journal of Creative Communications is MICA's in-house publication. The journal publishes articles in the areas of marketing communications, communication management, mass and new media, development communication, culture studies, and organizational communications.

[edit] Entrepreneurship Development Centre

The Entrepreneurship Development Centre (EDC) encourages entrepreneurial initiatives amongst students. Participating students gain insights into aspects like factors taken into account while structuring a business deal, charging fees and maintaining profitability.

[edit] International affiliations

MICA has international collaborations with:

  • ESCEM, School of Business and Management, France
  • University of Texas-Pan American, USA
  • Vietnam Marcom, HCM City, Vietnam
  • University of Asia and Pacific, Manila, Philippines

MICA is also a Fulbright Affiliate institute as well as an approved and accredited partner of the Chartered Institute of Marketing, UK.

[edit] Other activities

MCSA

MCSA stands for MICA Council for Student Affairs. It is the student body that supervises various student-run committees in the institute and is responsible for taking up various issues of interest to students with the college administration.

Placement Committee

The Placement Committee looks after the job of securing summer internships and final placements for students in the fields of marketing and marketing communications.

MICA Communications Review

MICA Communications Review (MCR) is a student managed marketing and communications research publication published tri-annually by MICA.

MICANVAS

MICANVAS is MICA's annual brand management festival.

Team Interface

Team Interface is the student managed PR cell of MICA. It brings to the public eye various activities at MICA through a variety of media.

CultComm

The Cultural Community of MICA organizes the celebrations of various festivals at MICA.

CompComm

The Computer Committee organizes various online events in-house for MICA.

Black Coffee

The in-house magazine that is designed, edited and printed for circulation by students in-house.

Sankalp This is the in-house theatre production, where every activity associated with staging a play, from acting to direction to sounds to lights, to set design to music and marketing and managing the event is carried out by students.

SCAM

The Sports Committee At MICA (SCAM) organizes sports events on and off campus.

Trinetra

Trinetra is the movie club at MICA that screens movies in an attempt to study cinema as a powerful tool of communication.

[edit] External links