MTV Philippines

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MTV Philippines
Launched May 1992 (EEC)
01 January 2001 (NBC)
01 March 2007 (AYC, Inc.)
Owned by MTV Networks Asia Pacific
All Youth Channel, Inc.
Slogan Everyday!
Araw-Araw
Country Philippines
Broadcast area Philippines
Website MTVPhil.com
Availability
Satellite
Dream Satellite TV Channel 9
Cable
SkyCable
Metro Manila		 Channel 57
Global Destiny Cable Channel 48
Cablelink Channel 72
And Selected Cable TV Stations and affiliates Nationwide
Internet Television
TV Soma
World on Demand Channel 810

MTV Philippines is a 24-hour music/entertainment television network owned by All Youth Channel, Inc., with a partnership with MTV Networks Asia Pacific. The network originally started its broadcast on January 1, 2001, but has since relaunched on March 1, 2007 (PHIL). The channel will now target the 25-45 age bracket.

MTV Philippines, in its last incarnation, was a corporate venture between MTV Networks Asia and Nation Broadcasting Corporation. MTV Networks Asia provided much of the broadcast content, while NBC provided the infrastructure. The network was once located at The Fort in Fort Bonifacio, Taguig City[1]. Now its main offices, and studio, are located at Silver City in Frontera Verde, Ortigas Avenue, Pasig City.

Contents

[edit] History

[edit] MTV Asia in the Philippines on UHF Channel 23

MTV started in The Philippines on May 1992 as MTV Asia. It started as one of the channels of the STAR group --a partnership of Viacom, MTV's parent company, and STAR TV. It began airing on UHF Channel 23, licensed to Ermita Electronics Corporation, the country's first UHF TV station fully devoted to re-broadcasting from a foreign satellite channel. [2] In 1995, the partnership suffered a conflict of interest when STAR launched its own music channel, Channel V. After UHF 23 was put off-air, the frequency was reassigned to ABS-CBN through a subsidiary, Amcara Broadcasting Corporation, and has been rebranded as Studio 23. However, Studio 23 had to deal with the then-active agreement between Ermita Electronics and MTV Asia (whose main broadcast headquarters is located in Singapore).

[edit] Studio 23

By October 12, 1996 MTV was being aired on Studio 23 during daytime hours, while original Studio 23 programming aired on primetime. The partnership with Studio 23 ended on December 31, 2000 and moved to a new channel frequency, UHF 41. ABS-CBN then launched its own music channel, Myx, that same day.

Screenshot from MTV Philippines (2008)
Screenshot from MTV Philippines (2008)

[edit] MTV UHF Channel 41 / MTV Philippines

In 2001 MTV Networks Asia and Nation Broadcasting Company (NBC) signed a joint-venture agreement to form Music Source, and acquired the rights to air MTV 24 hours a day on UHF Channel 41, which was licensed to NBC.

MTV Philippines showcased local Filipino talent through videos and shows presented in-between numbers featuring international pop and rock superstars. The channel did not promote a pan-Asian format. However, MTV Southeast Asia presented Indonesian, Malaysian and Singaporean artists on their network, alternating with international pop and rock talents. Within six months from its inception on January 1, 2001, it immediately won the hearts of pop-culturally conscious young Filipino viewers. It was said that the presence of this channel eventually caused the demise of Channel V simply due to intense competition.

After 6 years of partnership, UHF Channel 41 ceased broadcasting following the dissolution of the joint venture. [3]

[edit] MTV Philippines on IBC 13

MTV Philippines engaged in a tie-up with government TV station Intercontinental Broadcasting Corporation VHF Channel 13 in the middle of 2005 from 6:00AM to 9:00AM, and again at 6:00PM to 8:00PM. The broadcast tie-up ended after three months.

[edit] All Youth Channels, Inc.

After the dissolution of its joint venture with NBC, MTV Networks Asia signed a licensing agreement with All Youth Channel, Inc. (AYC), which is run by the some of the members of Music Source, to control both MTV Philippines and its sister channel, Nickelodeon. AYC will now own and operate 100% of the new MTV Philippines.

MTV Philippines is now an exclusive channel on cable and satellite television systems. [4]

[edit] Key People

  • Bill Roedy - President, MTV Networks International
  • Steven Tan - Executive Vice President, MTV Networks Asia
  • Francis Lumen - President & CEO, All Youth Channel, Inc.

[edit] Programming

Most of the programming consists of music/music-related shows, mainly broadcasting programming from U.S.-based MTV and VH1. The network also acquired original content from MTV Southeast Asia, as well as its own localized content.

[edit] Events

MTV Philippines has been instrumental in bringing big-name concerts to The Philippines since their re-launch. Artists like Ziggy Marley, Tortured Soul, Christina Aguilera, Fall Out Boy, Josh Groban, Beyonce Knowles, Vertical Horizon and Incubus were brought to the Philippines through MTV Philippines. Duran Duran is next to have a concert in the Philippines produce by MTV Philippines. My Chemical Romance was the first band to be sponsored by MTV Philippines for their concert in Manila. MTV Philippines also announced that an awards show would be in the works. In 2008, the network hopes to relaunch the MTV Pilipinas Video Music Awards to continue its tradition of recognizing the best of Pinoy music and video making.

[edit] Slogan

  • There's Only One MTV (2001- 2003)
  • MTV I Like (2003- 2004)
  • MTV Ayos! (2004-2006)
  • MTV Everyday!/MTV Araw-Araw! (2007-present)

[edit] MTV Philippines' VJs

[edit] Current:

[edit] Past:

[edit] Shows

Main article: List of programmes broadcast by MTV in Asia

[edit] List of programs broadcast by MTV Philippines (on Cable TV)

  • After Hours - Your regular pop mix from 1am to 6am daily!
  • All Things Rock - Featuring Pinoy Rock Videos
  • Boiling Points
  • Box Set
  • Celebrity Deathmatch
  • Celebrity Rap Superstar
  • Cribs
  • Gimme 10 - Countdown show of MTV Philippines
  • My Super Sweet 16
  • MTV's Little Talent Show
  • MTV Live
  • MTV Presents
  • MTV Sessions - Featuring MTV Philippines Most Wanted Artist of the Month
  • MTV Time Out - Featuring the latest in the local party scene
  • Newport Harbor
  • Pimp My Ride
  • Punk'd
  • Roll Out - Daily morning block from Mondays to Fridays
  • Room 401
  • The Fave Five - Daily Top 5 Show of MTV Philippines
  • The Hills
  • The Playlist
  • Tong Hits - Best of Pinoy Music Videos
  • TRL - Total Request Live
  • Trick It Out
  • Uploaded
  • Wrestling Society X

[edit] Trivia

  • The previous voice-over heard on MTV Philippines was done by K.C. Montero.

[edit] See also

[edit] References

  1. ^ MTV Philippines studios at The Fort (Cache)
  2. ^ MTV Asia Channel 23 in the Philippines Television History
  3. ^ MTV SEAsia to replace MTV Philippines
  4. ^ Manila Bulletin article on MTV Phil's return (Cache)

[edit] Official Website

Languages