MTV Base
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| MTV Base | |
|---|---|
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| Launched | 1 July 1999 (UK) |
| Owned by | MTV Networks Europe |
| Audience share | 0.1% (UK) (February 2008, [1]) |
| Website | www.mtv.co.uk/mtvbase |
| Availability | |
| Satellite | |
| Sky Digital | Channel 342 |
| DStv | Channel 322 |
| Astra 1G Digital | 11739 V |
| Cable | |
| Virgin Media | Channel 315 |
| UPC Ireland | Channel 704 |
MTV Base is a digital television channel which began in the UK, now with localised digital broadcast versions for South Africa and France. The channel is also available in the Republic of Ireland, Germany and the Netherlands. The channel is Africa's MTV playing all genres of music appealing to the primary youth and young adult audience including rap, hip-hop, R&B, Rock, Alternative, Afrobeat, Kwaito, Reggae and many other genres from the African continent, USA and other urban hotspots.
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[edit] MTV Base (in Africa)
In 2004, MTV's parent company Viacom bought Germany's largest provider for music television, Viva Media AG, thereby creating the largest company for music on the European mainland. In February 2005, MTV began airing MTV Base in Africa [2], thereby reaching the world's last major populated area previously not served by MTV. MTV base is headed up by Alex Okosi (Vice President & GM), Jandre Louw (Head of Marketing, Events, Digital Media & Radio), Dudu Qubu (Head of Programming & Production), Paul Mayanja (Head of Commercial). This team also manages all other Viacom properties across Africa including MTV (Euro), VH1 and Nickelodeon. MTV Base Africa are thought to be the first television company to have adopted the use of VBT's in their marketing under the vision of Jandre Louw, because of this MTV Base Africa have been hailed a TV company with a reputation for vision and resourceful technology.
[edit] MTV Base (UK)
The UK channel launched on 1 July 1999. The channel plays music from the urban genres, as well as corresponding programming (such as Pimp My Ride) to those genres of music. The channel is also available in Republic of Ireland, [Poland] (cabeltv) and some other countries (Astra 1G -satellite, CanalDigitaal Netherlands( SECA2 ),CanalsatFrance ( Viaccess 2.4 ), France Telecom ( Viaccess 2.4 ), Noos Numerique ( Viaccess 2.4 ), UPC direct ( Cryptoworks ) and has recently been removed from Easy.Tv ( Cryptoworks ), [3] From March 7th on, MTV Base won't be aired outside the UK anymore. It was replaced by MTV Dance.
MTV Base Africa is available to around 50 million viewers across 48 countries in sub-Saharan Africa via satellite, and via free-to-air networks in Kenya, Ghana, Nigeria and Uganda. The channel launched 22 February 2005.
[edit] MTV Base (France)
The French version of the channel was launched on December 21, 2007. MTV BASE France reflects all the trends of urban culture from both French and International music scenes. MTV BASE is the destination channel for all Hip-Hop, R&B and Soul lovers.
[edit] See also
[edit] External links
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