MTV Arabia
From Wikipedia, the free encyclopedia
| Music Television Arabia | |
|---|---|
 |
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| Launched | October 27, 2007 |
| Owned by | MTV Networks (Viacom) |
| Sister channel(s) | MTV, MTV2, VH-1, Nickelodeon, others |
| Website | MTVa.com |
| Availability | |
| Satellite | |
| Nilesat 7°W | 11997 V |
| Arabsat 26°E | 12169 V |
| Orbit Network | Channel 67 |
MTV Arabia is a music television channel. It is the latest addition to the MTV network and is a joint venture between MTV Networks International and Arabian Television Network part of Arab Media Group, the largest media group in the United Arab Emirates.
The channel began initial broadcast on October 27, 2007[1], and was launched on November 17, 2007.[2]
The first mention of the project came within the coverage of MTV's 25th anniversary in 2006, and was revealed by Faisal Abbas, the media editor of the London based pan-Arab daily, Asharq Al-Awsat, which reported that MTV is "very interested in the Arab satellite channel market" and quoted Dean Possenniskie, the network's vice president and general manager for emerging markets, saying, "Hopefully [we] will be in the market in the next 24 months" but "it all depends on finding the right local partners".[3]
MTV was previously available in the region through a special deal with Showtime Arabia. The Showtime Arabia channel provided some Arabic music videos and a locally produced program called "Mashaweer".
The channel aims to be a platform for the Arab youth, letting their opinions be a large factor in the efuture programming. It will be likely that MTV Arabia will be pushing local R&B and hip hop music, which other Arab music stations like Rotana and Melody don't heavily feature.[4]
MTV Networks International and Arab Media Group also announced on October 16, 2007 that they were joining forces to launch Nickelodeon Arabia. Through the deal, the companies claimed that Nickelodeon is the first global kids' media brand to create a free-to-air Arabic service across the region with local cultural values taken into account.
MTV Arabia takes into account local cultural values in its content, even to the extent that Israel is excluded from the country list, when users try to register for an "MTVip" account.[5]
[edit] References
- ^ rajajang (28 October 2007). Switch on, because ‘You are MTV Arabia’. Dubai for Visitors. Retrieved on 2007-11-02. “Music fans witnessed history being made yesterday as the Middle East’s newest channel, MTV Arabia, went on air.”
- ^ MTV Arabia Begins Broadcasting. Arab News (17 November 2007). Retrieved on 2007-11-20.
- ^ Faisal Abbas (08/08/2006). MTV Eyes Middle East Market. Asharq Al Awsat. Retrieved on October 2007.
- ^ Ali Jaafar (2007-09-25). MTV Arabia ready to rock Middle East. www.variety.com. Retrieved on 2007-10-10.
- ^ MTV Arabia. MTV Arabia. Retrieved on 2007-12-10.
[edit] External links
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