MouthShut.com

From Wikipedia, the free encyclopedia

MouthShut.com is a consumer information and user generated content site on the Internet. The website and the company focus on providing first hand user generated product reviews, comparison shopping data and video reviews. The company is based in Mumbai (Bombay), India and according to India's largest newspaper, The Times of India, Mouthshut.com continues to be the leader in the user-generated content space in India [1].

According to the website, MouthShut.com was founded in the year 2000 by Faisal Farooqui [2]. The popular Indian blog contentsutra.com reports that MouthShut.com pioneered the whole user-generated content space in India then [3]

Asian Age newspaper recommends that most Indians online are referring to MouthShut for first hand product reviews and product information [4]

A CNBC TV 18 interview reveals that MouthShut.com has more than 2 million registered users from India and the globe making it a profitable venture with value for Internet users [5]

Innovation in advertising and marketing. MouthShut has been cited in various newspapers and journals for its innovative marketing campaign behind the backs of auto rickshaws in India. Indian Express newspaper reports that MouthShut.com was the first to use autorickshaws for marketing campaigns. MouthShut.com painted the URL of its website behind the backs of thousands of rickshaws in Mumbai, Delhi, Chennai, Kolkata etc (http://cities.expressindia.com/fullstory.php?newsid=205538]

[edit] References