Motorex

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Bucher AG Langenthal Motorex-Schmiertechnik
Type Private Company
Founded 1917 Fritz Jenzer, 1920 Jenzer and Bucher, 1938 Bucher & Cie AG, 1947 Motorex.
Headquarters Langenthal,Switzerland
Key people Arnold Bucher, Part of the original company producing leather and floor care products in 1917. Edy Bucher, Edi Fischer, CEO, Peter & Monique Regenass-Bucher Chairman
Industry Oil and Lubricants
Products Additives, Lubricants, Special Fluids
Employees Over 220
Website [1]


Motorex is a Swiss oil blending and manufacturing company located in Langenthal Switzerland. It is currently the largest oil blending and manufacturing company in Switzerland and ships to over 60 countries.[1] The Bucher AG Group owns Motorex and it's affiliate companies; Motorex-Toptech and Bucher AG Langenthal. [2]

Contents

[edit] History

  • 1917: the company is founded, specializing in leather and floor care products.
  • 1938: the company relocated to Langenthal.
  • 1947: The company starts selling lubricants under the brand name "Motorex", derived from its previous name Rex. It sells roughly one drum of oil per day.
  • 1965: shoe and floor care products are discontinued, and gear and engine oils climbed to 1,200 tonnes.
  • 1987: first Motorex television commercial.
  • 2007: The Bucher-Motorex Group is 90 years old.[3]

[edit] Sponsorship

Motorex is a sponsor of the KTM teams on many different motorcycle and dirt bike circuits around the world. A few examples of the different circuits are Motocross, Moto GP and Enduro among others. Other sponsored motorcycle racing teams are Kawasaki, Suzuki and Yamaha.[4] Some of the more "well-known" riders that Motorex sponsors are racing on the AMA Suberbike Circuit, this inlude the following; Ben Spies, Mat Mladin, Tommy Hayden, Tom Sykes and Atsushi Watanabe.

[edit] Products

Motorex offers lubricants for virtually all domestic, commercial and industrial applications. Some of the bigger, current product brands offered by Motorex for motor oils include:

- for passenger cars: Xperience, Select, Profile, Edition, Topaz

- for motorcycles: Power Synt, Cross Power, Top Speed, Formula, Legend, Racing GP, Speed Mix

- for heavy duty vehicles/Transport: Focus, MC Power Plus, Universal, ECO FS

- for marine: Ocean FS, Ocean SP, Jet Speed

- for agricultural applications: Farmer MC, Farmer UNI, Extra SAE, Solomix, Forest & Garden

Other types of products made by Motorex include:

- Transmission fluids, fork oil, chain care, clean & care products, brake fluid, antifreeze, workshop products, coolants, greases, maintenance products and additives.

Motorex also produces specialty products for ski resorts, trains, bicycle products, specialty racing oils and fluids and biodegradable products as well.

[edit] Brand

In 2007, Motorex was voted 2nd best brand/most trusted oil in Switzerland, The best was Castrol.[5] Motorex is best known as "the company with the green drum", this is because every drum of oil produced from motorex is shipped in a completely Motorex green color. Under the brand Motorex, they produce heavy industry, car, marine use, biodegradable and motorsports oils.[6]

[edit] References

  1. ^ Keller, H:"TIR trans News", page 56-57. August 2007
  2. ^ "Motor Sport Suisse", page 22. June 2007 www.motosportsuisse.ch
  3. ^ Kemp, R:"British Dealer News". October 2007.
  4. ^ Schilliger, P:"Handelzeitung", September 2007
  5. ^ Peterson, J:"Auto Illustrierte" July 2007. www.auto-illustrierte.ch
  6. ^ "Mountain Biking UK" 2007.


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