Mosaic (geodemography)

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Mosaic UK is Experian’s people classification system. Originally created by Prof.Richard Webber in association with Experian, it classifies the UK population into 11 main socio-economic groups and, within this, 61 different types. Mosaic is also a global consumer classification tool.

It was developed by Richard Webber of CACI Limited, who also developed the competing ACORN system.

[edit] Classification Groups and Types

Source - Mosaic Geodemographics Summary

Mosaic classifies Britain into 11 Main Groups and 61 distinct types. detailed description

Group	Percentage of UK Households	Typical names	Social Groups	Description
Symbols of Sucess	9.62%	Rupert & Felicity	Upper Middle and Middle Middle class	This group represents the wealthiest 10% of people in Britain, Set in their careers and with substantial equity and net worth. These people tend to be white British but with some Jewish, Indian and Chinese Minorities. Tends to contain older people advanced in their careers.
Happy Families	10.76%	Darren and Joanne	Lower middle class and Middle middle class	Familes from Middle England, focussed on children , home and career. tends to be in new suburbs in more prosperous areas of the UK, Mostly white with few minorities
Suburban Comfort	15.10 %	Geoffrey and Valerie	Lower Middle Class	People in comfortable homes in mature suburbs built between 1918 & 1970, moderate incomes. Includes Middle class Asian Enterprise
Ties of Community	16.04 %	Lee and Norreen	Lower middle class and Skilled working class	People focussed on local communities, Familes concentrated near Industrial areas, Includes lower income Asians
Urban Intelligence	7.19 %	Ben and Chloe	Mixture of Middle classes	Young educated people in urban areas starting out in life, Includes significant minority presence and students
Welfare Borderline	6.43 %	Joseph and Agnes	Working class and Poor	Poorest People in UK, Urban with significant ethnic minority presence
Municipal Dependency	6.71%	Wayne and Leanne	Working class and Poor	Poor people in council houses and dependent on benefits, Mostly white British with few immigrants
Blue Collar Enterprise	11.01%	Dean and Mandy	Skilled Working Class	Enterprising rather than well educated, includes White Van Man, Few Ethnic monorities
Twilight Subsistance	3.88 %	Percy and Ada	Working class pensioners	Poorer pensioners in council houses, few ethnic minorities
Grey Perspectives	7.88%	Edgar and Constance	Middle Class pensioners	Pensioners in comfortable retirement and traditional values
Rural Isolation	5.39%	Huw and Gwenda	Mixed	Rural People with relatively low incomes but high non liquid assets, Traditional Values, very few ethnic minorities