Morton's Restaurant Group
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| Morton's Restaurant Group, Inc. | |
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| Type | Public (NYSE: MRT) |
| Founded | 1978 in Chicago, Illinois |
| Headquarters | Chicago, IL, United States |
| Key people | Thomas J. Baldwin CEO & President Klaus Fritsch Chairman |
| Industry | Restaurants |
| Products | steaks |
| Revenue | ▲$353.8 million USD (2007)[1] |
| Net income | ▲$13.0 million USD (2007)[2] |
| Employees | 5,000 (2008) |
| Website | www.mortons.com |
Morton's Restaurant Group, Inc. (NYSE: MRT) is the world's largest owner and operator of company-owned upscale restaurants[3], with locations in the United States, Canada, Puerto Rico, Hong Kong, Macau and Singapore. The company operates three concepts: Morton's The Steakhouse, Bertolini's Authentic Trattoria, and Trevi.
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[edit] Morton's The Steakhouse
Morton's The Steakhouse (formerly Morton's of Chicago) was founded in 1978 by Arnie Morton and Klaus Fritsch. Today, there are over 79 locations in the chain. Morton's locations are decorated with a similar style, concept and decor. Approximately 80% of the business for Morton's is based on business expense accounts, with an average guest bill being $88. 80% of the entrees ordered are beef, while that total makes up 38% of the restaurant's overall sales.[4]
[edit] Menu Presentation
Besides the paper menu, Morton's offers a visually presented menu. The server rolls a presentation cart to the table with raw samples of the items on the menu. This presentation includes a detailed description of the preparation of each item. It is at this time that the server will also ask the guest if they would like to order one of their signature desserts which have a lengthy preparation time, thus needing to be ordered early in the meal.
[edit] Beef
Morton's The Steakhouse serves prime beef, the highest grade given by the USDA, sourced from a meat packer in Chicago, IL. The meat is aged on location for 2-3 weeks using a wet-aging process which means the meat is aged inside of a cryo-vacuumed bag. The meat is cooked to order on a 1,800 degree broiler for service. Meat cuts offered include Filet Mignon, Porterhouse, New York Strip Steak, Bone-In Ribeye and Bone-In Prime Rib.[5]
[edit] Bertolini's Authentic Trattoria
Bertolini's serves freshly made pastas, light sauces, and pizzas cooked in brick ovens. There are two locations, one each in Philadelphia, PA and Las Vegas, NV. The restaurants are designed as white tablecloth, traditional Italian trattorias.
[edit] Trevi
On 15 September 2006 the Bertolini's location at The Forum Shops at Caesars in Las Vegas, which had opened in 1992, was closed and remodeled. On 2 February 2007 it reopened as TREVI, billed as an Italian brasserie. The restaurant was designed by the Rockwell Group whom have also designed Nobu and Vong. The restaurant features cafe-style dining and a walk-up gelato/espresso bar.[6] [7]
[edit] Locations
[edit] Morton's The Steakhouse
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Arizona
California
Colorado
Connecticut
District of Columbia
Florida
Georgia
Hawaii
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Illinois
Indiana
Kentucky
Louisiana
Maryland
Massachusetts
Michigan
Minnesota
Missouri
Nevada
New Jersey
New York
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North Carolina
Ohio
Oregon
Pennsylvania
Puerto Rico
Tennessee
Texas
Virginia
Washington
International
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[edit] Bertolini's Authentic Trattoria
- Las Vegas, NV (West)
- Philadelphia, PA
[edit] Trevi
- Las Vegas, NV (The Forum Shops at Caesars)
[edit] See also
[edit] Notes
[edit] Works cited
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