Morgan Motor Company
From Wikipedia, the free encyclopedia
| Morgan Motor Company | |
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| Type | Private |
| Founded | 1909 |
| Founder | H.F.S. Morgan |
| Headquarters |  Malvern, England, UK |
| Key people | Peter Morgan Chairman (1957 - 2003) Alan Garnett Chairman (2003 - 2006) Charles Morgan operating director (2006 - present) |
| Industry | Motoring |
| Products | Motor cars |
| Revenue | est, 20 million GBP |
| Employees | 155 |
| Website | www.morgan-motor.co.uk |
The Morgan Motor Company is a British motor car manufacturer. The company was founded in 1909 by H.F.S. Morgan and was run by him until 1959. Peter Morgan, son of H.F.S., ran the company until a few years before his death in 2003.
Morgan is based in Malvern Link, an area of Malvern, Worcestershire and employs 163 people. All the cars are assembled by hand. The waiting list for a car is approximately one to two years, although it has been as high as 10 years in the past.
Morgan produced 640 cars in 2007.
Contents |
[edit] Early cars - three-wheelers and 4-4s
The early cars were two seat or four seat three-wheelers, and are therefore considered to be cyclecars. Three-wheeled vehicles avoided the British tax on cars by being classified as motorcycles. Competition from small cars like the Austin 7 and the original Morris Minor, with comparable economy and price and better comfort, made cyclecars less attractive.
[edit] V-Twin three-wheelers (1911-1939)
H.F.S. Morgan's first car design was a single-seat three-wheeled runabout which was fabricated for his personal use in 1909. Interest in his runabout led him to patent his design and begin production. While he initially showed single-cylinder and twin-cylinder versions of his runabout at the 1911 Olympia Motor Exhibition, he was convinced at the exhibition that there would be greater demand for a two-seat model. [1]
Morgan built his cars' reputation by entering them in competitions. One of his racing cars won the 1913 Cyclecar Grand Prix at Amiens in France. This became the basis for the Grand Prix model of 1913 to 1926, from which evolved the Aero, Super Sports, and Sports models.[2]
These models used air-cooled or liquid-cooled variations of motorcycle engines.[3] The engine was placed ahead of the axis of the front wheels in a chassis made of steel tubes brazed into cast lugs.[4]
The V-Twin models were not returned to production after World War II.
[edit] F-Series three-wheelers (1932-1952)
Beginning in 1932, a new series of Morgan three-wheelers began with the F-4. The F-4, and its later siblings the F-2 and the F-Super, used a pressed-steel chassis and the four-cylinder Ford Sidevalve engine that was used in the Model Y. Production of the Ford-engined three-wheelers would continue until 1952. [2]
[edit] 4-4
Morgan's first four-wheeler was the 4-4, for four-cylinder engine and four wheels. The first production 4 wheeled Morgan was released to the public in 1936 and is known as the Morgan 4-4 Series 1. Three-wheeler production continued alongside the 4-4 until 1952.
[edit] Postwar four-wheel cars
[edit] Morgan +4
The Morgan +4 was introduced in 1950 as a larger ("plus") car than the 4-4. The +4 used the 2088 cc Standard Vanguard engine, while the 4-4 used a Standard Special 1267 cc engine (1950-58). Later +4s used Triumph TR2 - TR4 engines (1954-1969). +4 production was suspended in 1969 but brought back in 1985 with a Fiat engine (1985-1988) and then a 4 cylinder Rover engine (1988-2000). Production was again suspended and the Plus 4 returned once more in 2004 with a 155 bhp (116 kW/157 PS) Ford 4 cylinder.
[edit] +4+
A version of the +4, designated the +4+, was made from 1964 to 1967 with a contemporary fiberglass coupe body. The light weight and reduced drag characteristics improved the performance of the +4+ over the regular +4 in every aspect. However, the traditional Morgan enthusiasts did not embrace this departure from Morgan custom, and mainstream enthusiasts did not embrace the seemingly archaic +4 chassis. Only 26 +4+ cars were built.
[edit] Morgan 4/4
The 4-4 was replaced by the 4/4 in 1955. The 4/4 now uses the +8 chassis and a Ford engine.
[edit] Morgan +8
Faced with the decreasing availability of large four-cylinder engines for use in their +4 models, Morgan began to install the recently-available Rover V8 engine in their cars in 1968, giving these cars the model designation +8.
The engine displacement jumped from the 2.3 L of the Triumph TR4 engine to 3.5 L, then 3.9L (1990), 4.0 (1998-2004) with and optional 4.6L (1996-2000) all based on the same Land Rover block. However, the V-8 was no longer than the Triumph. These features made the +8 accelerate much more quickly than the early +4 and also improved its road-holding capability.
Horsepower (143-204 bhp), weight and performance varied with emission and structural laws through its history. In its final form, the GEMS Land Rover V8 produced 190 hp (140 kW). Thus powered, the car could accelerate from 0-60 mph in 5.6 seconds. Many enthusiasts work on the engine, exhaust, carburettors or EFI systems and improve this figure.
[edit] Roadster
In 2004, Morgan came out with a trad model to replace the departing Plus 8. The new model, named the "Roadster" is powered by a Ford UK Mondeo V6 producing 212 bhp (158 kW/215 PS). In 2007, the Mondeo engine was replaced by a US version of the same engine in the Roadster II.
[edit] Availability in the United States
For years (from 1974 to 1992), all Morgans, (of which 98% were Plus 8s) imported into the United States were converted to run on propane as fuel to pass the U.S. emissions regulations.
When the Rover Group certified their V-8 engine for use in the Range Rover SUV sold in the U.S., Morgan made a gasoline-powered +8 available with the same engine in the same tune and with the same anti-emission devices. As safety regulations continue to change, Morgan is again challenged to meet the requirements and is limited in its ability to import cars into the United States. In 2006, a request for an airbag exemption to the NHTSA was refused, and the importation of trad (Classic) Morgans ceased. The new Aero 8 model can presently (November 2007) be imported.
[edit] Morgan Aero 8
In 2000, the Morgan Aero 8 was introduced and, as always, the wooden body substructure was ash. (Contrary to popular myth, however, the chassis is metal; aluminium for the Aero 8). The Aero 8, with a BMW V8 engine in a car half the weight of the BMW, is even faster than the Plus 8, delivering what Autoweek magazine termed supercar performance. The Aero 8 puts out 333HP @6100 rpm giving it a top speed of over 160 mph. Due to the Aero 8's light weight it can do 0-62 in 4.5 seconds.[5]
[edit] Morgan AeroMax
The Morgan Aeromax is a coupe variation of the Aero 8. Production was limited to 100 cars, each costing £110,000. Customers have included Richard Hammond, Rowan Atkinson and Paul O'Grady.
[edit] General characteristics
In spite of their traditional design, Morgans have always had sporting or 'sports car' performance, due to their extremely low weight. This is especially true of their V-8 powered models, the +8 and the Aero 8.
Among their enthusiasts, Morgans are affectionately known as Moggies.
[edit] Morgan LIFEcar
In October 2006 Morgan announced it would produce a fuel cell based sports car called the LIFEcar and based on the Aero 8 as an experiment. It is being built in collaboration with the UK Department for Trade and Industry (DTI), fuel cell maker QinetiQ, BOC, and OScar, and educational institutions. Morgan will present the car in 2-3 years time. [6] This car has been designed and styled by a young new Morgan designer, Matthew Humpheries, and has excited much interest.
[edit] Models
- 1909 Runabout
- 1911-1939 V-Twin 3 wheeler
- 1932-1952 F-Series 3 wheeler
- 1936-date 4/4 Two Seater and Four Seater
- 1950-1969 Plus 4
- 1964-1967 Plus 4 Plus
- 1968-2004 Plus 8
- 1985-2000 Plus 4
- 2000-date Aero 8
- 2004-date V6 Roadster
- 2005-date Plus 4
- 2008 Morgan AeroMax
- 2008 Morgan LIFEcar
[edit] Gallery
 Morgan Super Sports Aero JAP 2-Seater Sports 1930 |
 Morgan Aero 2-Seater Sports 1932 |
 Morgan Super Sports 2-Seater Sports 1934 |
 Morgan Super Sports JAP 2-Seater Sports 1934 |
 Morgan Super Sports 2-Seater Sports 1935 |
 Morgan Super Sports 2-Seater Sports 1937 |
 Morgan Super Sports JAP 2-Seater Sports Barrelback 1939 |
 1960 Morgan |
 1995 Morgan, compare with previous image. |
[edit] References
- ^ [- How The Morgan Began]
- ^ a b [- The Morgan Three-wheeler Models]
- ^ [- Engines used in the Morgan Three-wheeler]
- ^ [- Technical Details of the Morgan Three-wheelers]
- ^ 2006 Morgan Aeromax
- ^ Motor Authority: Morgan working on fuel cell sports car
