Monginis
From Wikipedia, the free encyclopedia
Monginis is a major Indian pastry, cake and general bakery chain, based in Mumbai.
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[edit] Products
Monginis sells itself as "The Cake Shop", producing ready-made as well as order-made cakes for catering or carry-out. Individual cake slices are also kept in Monginis stores for dine-in customers. The chain sells both Indian and Western savories, including samosas, puffs, cutlets and doughnuts. Apart from these, snack foods and breads are also sold at Monginis shops. Monginis has a product line for diabetics, and offers themed products during Diwali, Christmas, Easter and other festivals.
[edit] Availability
Monginis has made a name for itself in site delivery and accessorized carry-out catering, with telephone and internet ordering options. It counts 430 exclusive franchises in total, and at least one production center each, in 12 cities. These include some of the biggest metropoli, such as Mumbai, Kolkota and Hyderabad. 163 of these are in Mumbai, where the company is headquartered at a 42,000-square-foot (3,900 m²) office/factory complex. Monginis also supplies less perishable products to over 10,000 locations.
[edit] History
Early in the 20th century, two Italian brothers of the Monginis family ran a catering service in Mumbai's Fort precinct, one which was popular with the city's Europeans at the time. In the late 1960s, Monginis Catering was bought up by the Khorakiwala family, and became Monginis Foods Limited. In 1971, the company adopted the franchise model of business, with a stated emphasis on localized production for local tastes. It also models itself on the "food boutique" concept, focusing on quality, presentation and service. It has thereby expanded its brand and reach across the country, hitting a total worth of about 520 million rupees by 1999 [1].
[edit] Advertising Slogan
- What Are You Celebrating Today!
