Money shot
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A money shot is a provocative, sensational or memorable sequence in a film, on which the film's commercial performance is perceived to depend[1].
[edit] Origin
The term originates from mainstream feature filmmakers, who used the term "money shot" as slang for the image that costs the most money to produce;[2]. For example, in an action thriller, an expensive special effects sequence of a dam bursting might be called the "money shot" of the film.
Also called a "money-making" shot[3].
A money shot has also been used as another name for a cum shot in pornographic films. The shot was so named because if a male actor could not provide this shot he would not be paid.