Money primary

From Wikipedia, the free encyclopedia

Also known as the Invisible Primary, the Money Primary is the period of time between the first candidates announcing their intentions to run for president and when the first actual primary ballots are cast. The Money Primary consists of fund raising numbers and opinion polls being used by the media to predict who the front runners for the nomination are. Candidates who raise the most money are going to appear the strongest, and as a result they will be able to raise even more money from people who hold back their donations until they have decided who they think is going to win. Polling and Name recognition factor into the money primary because they show who has the support among likely voters. As candidates move up and down in the polls, the media contributes to the momentum they have going into the real primaries.

[edit] References