Molson Canadian Sub-Zero
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Molson Canadian Sub Zero is Molson Canadian poured at temperatures below freezing (0C or 32F) through the use of innovative technology. To get temperatures below freezing, Molson collaborated with two innovative companies:
- icefloe Technologies (Canada) - developed the Sub Zero TM draft beer system
- Drinks Dispense Group (UK) - developed the Sub Zero TM tower
The Molson Sub Zero Tower is currently being rolled out to various chains across Canada such as Boston Pizza and Shoeless Joes.