Mod revival

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The mod revival was a music genre and subculture that started in the United Kingdom in 1978 and later spread to other countries (to a lesser degree).^[3][4][5] The Mod (lifestyle) revival's mainstream popularity was relatively short, although its influence has lasted for decades. The mod revival post-dated a Teddy Boy revival, and mod revivalists sometimes physically clashed with Teddy Boy revivalists, skinhead revivalists, casuals, punks and rival gang members.^[6]

[edit] 1970s

The late 1970s mod revival combined musical and cultural elements of the 1970s pub rock, punk rock and New Wave music genres with influences from 1960s mod and beat music bands such as The Who, Small Faces and The Kinks. The revival was largely spurred on by the band The Jam, who had adopted a stark mod look and mixed the energy of punk with the sound of 1960s mod bands. Many mod revivalists believe that the Great British Music Festival, with the Jam, at Wembley in 1978 was the start of the mod revival.^[7] The revival was also spurred on by small concerts at venues such as the Cambridge Hotel, Enfield, the Wellington, Waterloo Road, London, and the Bridge House in Canning Town. In 1979, the film Quadrophenia, which romanticised the original 1960s mod subculture, widened the impact and popularity of the mod revival across the UK. The original mod revival fanzine, Maximum Speed started in 1979 and spawned a raft of other home-produced fanzines from then until the mid to late 1980s.

Whereas the original mods looked forward (although maintaining nostalgia for British cultural icons), the mod revival was a conscious effort to harken back to an earlier generation in terms of style. Like their 1960s mod predecessors, revival bands were often self-consciously British (i.e. displaying Union Jack flags and the Royal Air Force roundel). Mod revivalists were usually from working class backgrounds, or aimed to appear so. The mod revival contained a wide range of individuals; from those who were peacockish, colourful, and dandified — wearing suits and styles of the 1960s — to others who took a more minimalist approach; wearing basic casual items such as jeans, Fred Perry tennis shirts and fishtail parkas.

Some mod revivalists were mostly interested in live performances by contemporary bands, and others focused on DJ events featuring recordings of 1960s music. During this period, the interest in R&B and soul music increased, with a small number of clubs and bars holding events; such as Henri's at the Bedford Head in London's Covent Garden, 6T's (later to move to the Starlight club in West Hampstead, which in turn moved to 100 Club), the Top Alex in Southend, the Hercules in Lambeth North, The Castle in Tooting, Cheeky Pete's in Richmond, the Mildmay Tavern in Dalston, and the Crystal Palace Hotel. In addition to The Jam, notable mod revival bands include: The Chords, Purple Hearts, The Merton Parkas, Secret Affair, The Lambrettas, Long Tall Shorty, The Jolt, Back to Zero, Squire, Small Hours, 007, Speedball, Teenbeats, The Killermeters, The Mods, the Scooters and The Scene.

Another British tradition that returned at the same time was the penchant for members of youth subcultures to go to seaside resorts on bank holidays and fight members of other subcultures. This originated in the early 1960s with the mods and rockers fighting each other at places such as Brighton. The phenomenon returned in 1969 through to 1970 with skinheads fighting Teddy boys and bikers. In 1977 it returned again, with punks fighting Teddy Boys at Margate, and revival skinheads fighting Teddy boys, bikers and rockers at Southend and Margate. This carried on until 1978. In 1979 and 1980, the resorts became major battlegrounds on bank holidays for young skinheads and mods together against Teddy boys and rockers. By 1981, the unity between skinheads and mods had mainly disappeared, and by the mid-1980s, casuals had joined in the disturbances. Some of the main resorts involved were Margate, Brighton, Southend, Clacton, Hastings and Scarborough.^[8]

[edit] 1980s

In the early 1980s, a mod revival scene more heavily influenced by the original 1960s mod subculture developed at the Shepherds Bush nightclub Sneakers, which was run by Paul Hallam and Richard "Shirley" Early. The club featured rare R&B and soul music, and many of the attendees wore sharp tailor-made clothing. Also in Shepherds Bush through the early to late 1980s was a popular mod venue, Club MOD, at The Bush Hotel, where Tony Class DJed dance music such as 1960s soul, northern soul and songs by mod revival bands. Another main player in the mod revival was Eddie Piller, who went on to develop the acid jazz movement of the late 1980s.^[9] In the mid 1980s, there was a brief mod revival centred around bands such as The Scene, The Moment, The Risk, Untouchables (from the United States) and The Prisoners. Fanzines following on from Maximum Speed — such as Mission Impossible, Patriotic, Roadrunner, Extraordinary Sensations and Chris Hunt's Shadows & Reflections — helped generate further interest in this stage of the mod revival.^[10]

The northern soul scene underwent a change of pace in the mid 1980s, with slower R&B-style records becoming popular at all-nighters at clubs such as Top Of The World in Stafford and 100 Club in London. Around this time, some mod revivalists became interested in psychedelic rock freakbeat and rare British and American garage rock. This interest was partly sparked by companies re-issuing recordings by bands such as The Action and The Creation.

Many revival mods joined the scooterist scene, which led to the development of the scooterboy subculture of the 1980s. Several mods enjoyed a mixture of the two styles, although some scooterboys renounced any previous involvement with the mod subculture. The mod revival also had some crossover with the 2 Tone ska revival of the late 1970s and early 1980s; associated with bands such The Specials, The Beat, The Selecter, and Madness. Often these bands wore mod-like clothes, and their roots in black music paralleled that of the original mods.

The UK mod revival was followed by a mod revival in North America in the early 1980s, particularly in Southern California, led by bands such as The Untouchables.^[11][12][13] The mod scene in Los Angeles and Orange County was partly influenced by the 2 Tone movement, and was unique in its racial diversity.

[edit] Legacy

Paul Weller of The Jam went on to form The Style Council, a mid-1980s soul-influenced New Wave band. After the breakup of that band, Weller established a commercially-successful solo career. In the 1990s, Britpop bands such as Oasis, Blur and Ocean Colour Scene were influenced by the mod revival; both in music and fashion. In the 2000s, some indie rock acts, such as The Ordinary Boys, Kaiser Chiefs, The Bluffers and Rinaldi Sings, have been influenced by the mod revival.

[edit] Notable mod revival bands

• The Jam
• The Merton Parkas
• Secret Affair
• The Scene
• The Chords
• The Lambrettas
• Purple Hearts
• The Moment
• Untouchables

[edit] Footnotes

[edit] External links

• The Mod Revival Article by Chris Hunt, published in the New Musical Express, April 2005
• The ModPopPunk Archives Information about mod revival bands
• Modrevival.net Information, photos and forum
• Mod-ernworld Information and photos
• The 1979 Mod Revival Article by Garry Bushell
• 1980s Mod Revival Photos from the 1980s Mod scenes from around the world
• Scotland Mods RevivalPhotos, Videos, Jukebox, info about Stax, Motown, early soul