MJuice
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MJuice was a music service created by AudioExplosion in 1997. Just like today's iTunes Music Store and Rhapsody, MJuice sold digital media. The MJuice audio format was .mjf and could be played with the stand-alone MJuice Media Player or with a plug-in for RealPlayer or Winamp.
In March, 2000, MJuice was acquired by ARTISTdirect for over $15 million.