Mix 101.1

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Mix 101.1
Broadcast area	Melbourne
Slogan	Melbourne,Feel Good
Frequency	101.1 MHz FM
First air date	February 27, 1927
Format	Hot Adult Contemporary
Former callsigns	3DB, 3TT, 101.1 TT-FM
Owner	Australian Radio Network

Mix 101.1 (call sign: 3TTT) is a commercial radio station in Melbourne, Australia and is owned by the Australian Radio Network (ARN). The station was formerly known as 3DB, broadcasting on 1026 kHz AM, before converting to FM in 1990.

Mix 101.1 plays current hits and a variety of 70s, 80s and 90s music (Hot Adult Contemporary), primarily targeted at the 25-54 age group, the group most valued by advertisers. Melbourne's Mix 101.1 is part of the Mix Network with sister stations in other major Australian cities - Mix 106.5 Sydney, 97.3 FM Brisbane, Mix 102.3 Adelaide and Mix 106.3 Canberra.

[edit] History

3DB was awarded its broadcast licence in 1925 but did not make its debut on-air until 27 February 1927 in a fairly low key manner. The station was originally owned by Druleigh Business College, hence the callsign "DB". The original studios were located in Capital House, Swanston Street, Melbourne.From 1929 until 1987 3DB was owned and operated by The Herald and Weekly Times Ltd., who also owned The Herald and The Sun News-Pictorial newspapers. Note the modern Herald Sun was two separate papers at the time

3DB was one of the first Melbourne radio stations to initiate talkback programs in the late 1960s. Up until 1983, coverage of horse racing was shared in Melbourne between 3DB and 3UZ. In 1983, 3UZ revamped its program lineup and cancelled all horse racing coverage, leaving 3DB as the sole outlet for racing on Melbourne radio. By 1987, the Victorian Racing industry had purchased 3UZ and hence took back exclusive rights to horse racing coverage effective from February 1988.

The Albert Family purchased 3DB in 1988 and changed the call letters to 3TT. The station converted to FM two years later and became 101.1 TT-FM (with official callsign 3TTT).

The station changed its on-air name to Mix 101.1 in 2001.

3DB's old AM frequency of 1026 AM is now occupied by ABC NewsRadio.

[edit] Studios

In December 1988, 3TT moved from the old 3DB premises in the basement of the Herald and Weekly Times building at 44-74 Flinders Street, to new state-of-the-art studios in Queensbridge Street, South Melbourne. The station is now located in the inner suburb of Richmond in the Pelaco Sign building, sharing facilities with sister station Gold 104 FM.

[edit] Current Mix 101.1 Schedule (Weekdays)

[edit] Schedule (Saturday)

[edit] Schedule (Sunday)

[edit] External links

• Website: http://www.mix1011.com.au