Missing Kids Website

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The UK Missing Kids Website [1] forms part of the global Missing Kids network of 15 countries worldwide featuring images of missing children. The ACPO approved police website was developed by the National Center for Missing & Exploited Children in the US and is managed by the Missing Persons Bureau based at the National Policing Improvement Agency (NPIA) at Bramshill, Hampshire [2]. The concept of the website was presented at New Scotland Yard on 27th October 1997 and was trialled by the Metropolitan Police and Hertfordshire Constabulary on 6th December 1998 with the National Launch on 14th March 2000.

The purpose of the website is to be able to quickly distribute images of missing children to the public and police agencies worldwide. Posters can be printed directly from the website by the police and public allowing these to be displayed anywhere. In conjunction with the charity PACT (Parents and Abducted Children Together [3] we have poster campaigns running with companies who have agreed to display posters of missing children either in their stores, on their vans or electronically in hospitals, GP surgeries and NHS walk-in centres in the UK.

Child Rescue Alert (the UK equivalent of Amber Alert in the US) [4] is operated by each UK police force when a particular case of an abducted child meets the relevant strict criteria. This allows for TV and radio broadcasts to be interrupted with a newsflash concerning the missing child. The Child Rescue Alert Website is also managed by the National Policing Improvement Agency. For further details about this, please visit the website above.

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