Mirinda
From Wikipedia, the free encyclopedia
Mirinda is a brand of soft drink available in fruit varieties including orange, grapefruit, apple, strawberry, pineapple, banana, passionfruit and grape flavours. It is part of a beverage area often referred to as the flavor segment, comprising carbonated and non-carbonated fruit-flavored beverages. The orange flavor of Mirinda represents the majority of Mirinda sales worldwide.
Mirinda is owned by PepsiCo and is primarily commercialized outside of North America. It competes with Coca-Cola's Fanta and Cadbury-Schweppes's Orange Crush brand, with flavor brands local to individual countries. As with most soft drinks, Mirinda is available in multiple formulations depending on the taste of individual markets.
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[edit] History
Mirinda was originally produced in Spain.
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It became available in the United States in late 2003 in bilingual packaging, and initially sold at a reduced price, presumably to become a competitor against Coca-Cola's Fanta brand. Since 2005, Mirinda flavors have largely been sold under the Tropicana Twister Soda brand in the United States except in Guam, where Pepsi began selling it under the Mirinda brand in 2007 (replacing Chamorro Punch Orange).
[edit] Recent events
Mirinda campaigns over the years have included the Mirinda Woman campaign in the 1970s and a campaign in the 1994-1996 time frame with a campaign using the tag-line 'The Taste is in Mirinda' with the Blue Man Group. In some markets, including Mexico, the Blue Man Group campaign re-launched Mirinda away from a multi-flavor positioning to a brand solely focused on the orange flavor. The Blue Man Group campaign showed the Blue Man Group competing to drink orange Mirinda and celebrating a successful drink with an open-mouth exclamation of 'Mirindaaaa'. Also in this same country Mirinda launch a campaign with the Pokémon anime series to the children with a promotion of many gadgets with the characters of the manga series.
A recent, highly successful advertising campaign was launched in India featuring a handsome young gentleman, Stefan Persson, gallivanting about town in hunt of his sweet sweet Mirinda. Stefan's credible portrayal of the Mirinda-obsessed youth earned the campaign accolades in Brand Equity, the advertising section of a leading financial newspaper.
Mirinda advertising campaigns over the last fifteen years have been handled by Pepsi's stable of creative agencies, including BBDO and J Walter Thompson.
Mirinda also regularly introduces special movie-themed editions in Asia. Recent ones included Batman (Blueberry) and Superman (Fruit punch). Mirinda has also recently released a new flavour of drinks called Mirinda Sorbet. They come in two flavours: Raspberry and Lime.
[edit] Facts
- Mirinda is available in most continents of the world with other PepsiCo products. It is also in the Middle Eastern markets, but the name is commonly mispronounced as "Miranda" due to its Arabic spelling.
- There is a claim that the original manufacturer of Mirinda, which later sold the brand to PepsiCo, was an Esperanto-speaking individual. [1] The name "Mirinda" originally means "admirable, wonderful" in Esperanto [2][3] (mir-ind-a: "marvel at, admire" + "deserve being done" + adjectival ending = "worthy of admiration", literally), though Spanish-speaking consumers may also associate it with merienda or afternoon (teatime) snack.
- Mirinda's primary formulation is as an artificially flavored beverage; however, it has been produced in the past with a percentage of fruit juice, usually due to local tax benefits tied to non-artificial juice ingredients.
- Mirinda was sold in a distinctive ribbed glass bottle in Australia and parts of Southeast Asia, when originally released there.
- Mirindas asesinas ("Killer Mirindas") was the first short film of the Spanish filmmaker Álex de la Iglesia.
