Miralus Healthcare
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Miralus Healthcare is a company that is best known for its homeopathic headache product; HeadOn. The product has become well known for its simple television commercial which thrice repeats the phrase "HeadOn: Apply directly to the forehead!", without making any claims about the product's intended use or efficacy; for which there is no evidence.
Miralus Healthcare is based in Plantation, Florida.
[edit] Products
| Name of product | Type | Year introduced | Slogan(s) | Notes |
|---|---|---|---|---|
| ActivOn | joint and muscle pain remedy | 2006 | "Apply directly where it hurts" (not repeated) | Contains similar ingredients to Vicks VapoRub ointment.[1] |
| FirstOn | itch remedy | 2007 | "Apply directly where it itches" (not repeated) | Contains 1% hydrocortisone.[2] |
| Flexitol | heel balm | "Prescribe it for yourself - it works!" | Contains urea and moisturizers.[3] | |
| FREEdHEM | hemorrhoid cream | ca. September 2005 | "The only one-application hemorrhoid cream" (original slogan, stated three times) "Freedom from hemorrhoids - FREEdHEM Hemorrhoid Cream" (also stated three times) |
Contains activated charcoal.[4] |
| HeadOn | headache remedy | 2004 | "Have you heard about HeadOn?" (original slogan) "Apply directly to the forehead" (originally stated three times) "We will give you your money back" (stated two times) |
The commercial has spawned an Internet meme, with various parodies due to the simplicity and repetition of the HeadOn slogan. |
| PreferOn | scar remedy | April 2007 | "Apply directly to the scar" (not repeated) | Contains vitamin E.[5] |
| RenewIn | joint + energy pills | 2007 | "The only intensive release supplement for joint care and energy" | Contains glucosamine, chondroitin, MSM, and other ingredients.[6] |
[edit] References
[edit] External links
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