Miracle Whip
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Miracle Whip is a salad dressing and sandwich spread invented in Salem, Illinois at Max Crosset's Cafe. It was originally called Max Crossett's X-tra Fine Salad Dressing. Crosset sold it to Kraft Foods in 1931 for $300 (approximately $4000 in 2006 dollars)[1][2] Kraft still manufactures it today. It is advertised as having the taste of mayonnaise with half the fat. Kraft Foods has recently changed the formula of Miracle Whip. This "new formula" utilizes less soybean oil, making for a "water-based" Miracle Whip.[3][4]
According to the Kraft Foods website, Miracle Whip debuted at the Chicago World's Fair in 1933, during the height of the Great Depression.[5][6] The Kraft Foods site also explains that "the Miracle Whip" was inventor Charles Chapman's informal name for his patented "emulsifying machine" that was originally used to blend the ingredients in the mayonnaise-like product.[7][8]
[edit] International availability
- United States
- Australia
- Canada
- Costa Rica
- Denmark
- Ecuador
- Germany
- Ireland
- Italy
- Mexico
- Panama
- Philippines
- South Africa
- Spain
- Venezuela
Miracle Whip was sold briefly in the United Kingdom from around January 2006 to April 2007, this supply was imported by national supermarket chain Tesco from Kraft Foods Germany; it was not marketed by Kraft Foods UK at the time.
[edit] References
- ^ Kraft Foods sandwich Historie (Danish).
- ^ US Department of Labor Inflation calculator.
- ^ Mourning the Demise of Miracle Whip, 2006
- ^ Everyday Recipes forum, March 2008
- ^ Chicago World's Fair website
- ^ It's Summertime, So Pass the Mayo article NY Times, July 4, 1990
- ^ Kitchen Dictionary
- ^ Neat-o-rama blog archive, Dec 22, 2006
[edit] External links
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