Talk:Mind share

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I'd like to start a list of genericized trademarks (legal status lost) and list of trademarks commonly used as generic (e.g. Kleenex). Is this article the right place to add this list? Or should we start a new article, "List of genericized trademarks"? Samw 04:01 5 Jul 2003 (UTC)

Maybe create a article called Genericized trademark. Explain what it is and include the list there. You can link it to trademark, Brand, Brand management ect. You could include a remark in trademark about it if it is not explained well there. - - - user:mydogategodshat
Thanks. Done. Samw 18:07 14 Jul 2003 (UTC)

What's with the table at the end of the article? I've never seen it in any other article. —Frecklefoot 16:31 14 Jul 2003 (UTC)

What table? (202.74.244.15 11:12, 31 August 2006 (UTC))

"Kleenex, for example, once solely referred to Kleenex brand tissue but it has since become a common to use it as a term to identify any tissue, even if it is from an opposing brand."

No it hasn't. Maybe this should be qualified, in terms of just who/where the morons that do this, are exactly. I've never known anyone do that, and if they did, they'd be justifiably ridiculed.

Oh, must dash, I have to drive my Lamborghini to go and pick up Courteney Cox as we're spending a weekend at The Ritz.

There are plenty of people who use "Kleenex" to indicate tissues. I myself called them "Kleenex" before I even knew what the word Tissue meant. Maybe they just don't do it where you live. -- 23:18, 7 December 2005 (UTC)
agreed, I hear it all the time too. 142.25.77.31 23:40, 2 March 2006 (UTC)

Contents

[edit] Mindshare?

When I clicked the "mindshare" link on the "WPP" article, I expected to visit an article on Mindshare the Media Agency, together with other sister agencies like Maxus and Mediacom. But, I was redirected to this page instead. I appeal to admins to do something about that. Please, have Mindshare here, or something like that. (Aditya Kabir 11:56, 19 August 2006 (UTC))

- --... While reading the book by Jack Trout and Al Ries (The fall of advertising and the rise of PR), i came across this very interesting concept, which states that , each product occupies a specific space in our minds which is refered to as CREANUE by the authors.This is how the consumers identify the products. It was a remarkable concept , which i thought i must share with you people. Zilehuma 202.163.68.115 10:53, 30 October 2006 (UTC)

[edit] Who invented 'mindshare'

Is there a person responsible for inventing this phrase/word? I ran a search, and ended up at this WP article.-Felipe1982 21:13, 20 July 2007 (UTC)

I may have found the answer.

[edit] Ideal state?

Some bits of the current text sound quite Hegelian:

In popular lexicon, a group of people who operate with a great deal of synergy can be thought of as having a mind share. This is the ideal state of a group.

Whatever does that mean? Which "popular" lexicon does this refer to? Apparently a group has at least two states, the two states being with or without synergy or mindshare, and the with state is ideal. Why? Whose ideal? What if the group is mistaken, crazy, or evil? --AC 08:26, 15 August 2007 (UTC)

[edit] Hoover/Dyson

I'd dispute that Dyson achieved "similar" mind share to Hoover in the sense of being used as a genericised trademark. A quick unscientific Google test returned:

"doing the hoovering" - 4,840 hits "doing the dysoning" - 7 (seven!) hits

I live in the UK, where "hoover" is often used like this. Dyson? I think I may have heard it once or twice, ever. 81.153.111.37 02:16, 3 December 2007 (UTC)