Mint (newspaper)
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Mint is a business newspaper from HT Media Ltd, launched in collaboration with The Wall Street Journal on 1 February 2007. It is the first newspaper in India to be published in the Berliner format[citation needed]. The current managing editor is Raju Narisetti.
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[edit] Style
The design of the Mint newspaper is geared towards presenting business and financial information in a compact format. The format itself was designed by Mario R. Garcia, founder of Garcia Media.[citation needed] The newspaper is printed on white paper with an orange masthead.
[edit] Features
Along with the business newspaper publication, an online version named "Livemint" was also developed. The "Mint Lounge" section covers books, travel, personal technology, parenting, and health. Monday printings also feature "Mint campaign", which focuses on strategy and marketing, with articles from Oxford, Wharton and Kellogg Business Schools. Notable past contributors include Manmohan Singh, Taslima Nasreen, Clyde Prestowitz, Azim Premji, Meghnad Desai, Anand Mahindra, Rajat Gupta, R K Pachauri, and K V Kamath.
[edit] Circulation
Mint has a circulation of 85,000 copies in Delhi and Mumbai as of June 2007, with the average reader belonging to the age group of 35 to 44.[citation needed]
[edit] References
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