Minisite

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A minisite is a website on which companies offer information on one particular product or product group. Typically, a minisite is enhanced by various multimedia contents, such as an animated, narrated introduction, and accompanied by a visual scheme which complements the product well.

For example, a soft drink company might have a minisite with bright colors and a carbonated bubble motif. This offers a more immersive experience for the consumer, in comparison to a generic website, which is usually restricted to a classic professional layout describing the company's statistics and range of operations, and products' technical details.

See also microsite.