Minimum group paradigm

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Interesting site of findings in the field of social psychology. The minimum group paradigm forms the basis of an emotionally powerful persuasive technique^[1]. The procedure involves creating groups of people based on completely meaningless associations, such as groups based solely on the result of a flipped coin. The word for this procedure, coined by the American novelist Kurt Vonnegut is granfalloons^[2]. Vonnegut, in reference to research conducted by Henri Tajfel, said that by placing study participants in groups based on meaningless associations Tajfel was creating a Granfalloon^[3].

[edit] References

1. ^ Pratkanis, Anthony R., and Elliot Aronson. Age of Propaganda. Rev. Ed. ed. New York: Owl Book, 1992. 214-223.
2. ^ Pratkanis, Anthony R., and Elliot Aronson. Age of Propaganda. Rev. Ed. ed. New York: Owl Book, 1992. 214-223.
3. ^ Pratkanis, Anthony R., and Elliot Aronson. Age of Propaganda. Rev. Ed. ed. New York: Owl Book, 1992. 214-223.

• Pratkanis, Anthony R., and Elliot Aronson. Age of Propaganda. Rev. Ed. ed. New York: Owl Book, 1992. 214-223.