MindShare North America
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MindShare North America is a media and marketing services company comprised of 11 offices across the U.S. and Canada with billings of $9.96 billion (according to the media agency monitoring body, RECMA). Advertising Age listed MindShare U.S. first in its 2007 rankings of the “Top Media Specialists by Billings.” [1]
MindShare North America is part of MindShare Worldwide, created in 1997 as the first global full-service media company, according to RECMA. Today, the MindShare global network consists of approximately 6,000 employees across 97 offices in 67 countries throughout the U.S., Latin America, Europe, the Middle East, and Asia Pacific. [2] Scott Neslund has served as CEO of North American operations since early 2007. [3]
MindShare is a member of the WPP Group, one of the world’s largest communications services groups, and is part of its GroupM Media Company along with mediaedge:cia, MediaCom and MAXUS. MindShare works closely with several creative agencies also under the WPP banner including Grey, Ogilvy & Mather, JWT and Young & Rubicam. [4]
[edit] References
- http://adage.com/article?article_id=116373
- http://www.recma.com/
- http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=1003546464
- http://www.wpp.com/WPP/About/WPPAtAGlance
[edit] External Link
[edit] References
- ^ Top Media Specialists by Billings - Advertising Age - DataCenter: Agency 2007
- ^ Recma | Media Agencies Benchmark
- ^ MindShare Names Neslund N.A. CEO
- ^ WPP - WPP at a glance
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