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Millward Brown, one of the world's leading research agencies [2] with headquarters in the UK, is expert in advertising effectiveness, communications assessment, media evaluation, brand performance monitoring, and marketing accountability. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps local and global marketers build strong brands and services. Areas of expertise[3] include: brand strategy, brand/customer experience, all stages of creative development, campaign evaluation across all marketing and media channels, consumer needs/values, media planning and strategy, ROI, forecasting, and brand investment management and valuation. The company's global media practice provides solutions and consulting to advertisers and agencies across traditional and digital marketing including; media mix optimization, media budget allocation, media and message connection, channel selection, digital media and emerging platforms. Additionally, Dynamic Logic[4], a Millward Brown company, offers proprietary online advertising research that aids in measuring marketing effectiveness. Millward Brown has 75+ offices in 44 countries.[1]
[edit] External links
[edit] References
- ^ a b c Millward Brown > Fast Facts.
- ^ Honomichl Global Top 25.
- ^ Millward Brown Services.
- ^ Dynamic Logic - About Us.
