Millie's Cookies

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Millie's Cookies is a British chain of 107 retail bakeries, specializing in cookies, muffins, hot drinks and gifts.

Contents

[edit] History

Millie's Cookies was founded in 1985, opening its first store within Selfridges department store food hall on Oxford Street, London. In 1987 Richard O'Sullivan joined the company as managing director and began to expand it outside London for the first time, with openings in Sheffield, Manchester and Birmingham. During the following years outlets were opened in most major train stations and airports in the UK as well as in many shopping centres.

Business grew steadily and in June 1997 Millie's Cookies purchased Cookie Jar, a competitor with about 30 outlets. The newly bought stores were rebranded as Millie's Cookies. In June 2003 Millie's was purchased by Compass Group's SSP division. In 2006 Compass sold SSP (Select Service Partners) to EQT Partners.

The brand is currently led by Martin Dougan, Managing Director of Millie's Cookies.

[edit] Stores

Millie's currently operates most of its stores in England, Scotland and Wales but international expansion is the next step for the Millie's Brand with stores already in Hong Kong International Airport, France Métro-station "Opera" in [Paris] and two in Germany Frankfurt (Main) central station and Berlin central station.

In the transit market, Millies has been very successful in securing prime locations in many of Britain's busiest train stations and airports with sites in central London including Waterloo, London Bridge, Euston and Liverpool St Stations.

In shopping Centres, Millie's Cookies operates as a single brand format and as a dual brand with Baskin Robbins. Within the shopping sector Millie's also operate satellite stores or mini-mall kiosks. This highly flexible "on the mall" concept is designed to fit into a similar footprint of a cart or barrow which are very popular.

The strategy for the brand includes further expansion in Britain but it also features international ambitions. The company plans to open more stores in key European cities, following those in Paris, Frankfurt and Berlin.

[edit] Products

Millie's only sell cookies 'baked fresh, all day, every day,' stores stock a variety of cookies with the most popular flavours being milk chocolate, white chocolate, double chocolate and toffee chocolate.

The Classic Cookie flavours vary from store to store: Milk chocolate, White chocolate, Double chocolate, Toffee chocolate, Raspberry and white chocolate, Banoffee, Lemon and white chocolate, Coconut and white chocolate, Oatmeal and raisin, Cherry, Plain chocolate, Double chocolate fruit and nut, Orange and chocolate, Toffee pecan, Ginger, Toffee popcorn.

The muffin flavours also vary from store to store: Double chocolate, Chocolate chunk, Lemon Merengue, Raspberry ripple, Mixed berry, Cherry and almond, Blueberry.

Millies Cookies also stock Bite-Size Cookies, smaller than the Classic Cookies. The flavours are: Double chocolate, Milk chocolate, White chocolate, Rainbow.

Along with Bite-Size, Millies Cookies also sell Super Gourmet Cookies, larger versions of the Classic Cookies. The flavours being: Plain chocolate, Milk chocolate, White chocolate, Raspberry and white chocolate.

Millies Cookies also do special cookies, called Giant Cookies. These are primarily used as gifts, of which you can have any message written with icing on it. The icing flavours are: caramel, vanilla, chocolate and red raspberry. A mixture of these can be used for the borders and the message icing has under writing and writing on top of that allowing plenty of combinations to be tried. You can also have chocolate beans on the border. They come in either a round shape or a heart shape.

Also a speciality of Millies Cookies are Cookie Pops. These are large cookies on sticks with 7 smarties in them. Some of the money used to buy them goes to the charity Childline.

Millies Cookies also have a partnership with Baskins and Robins, a popular ice cream specialist. This allows Millies Cookies to sell Baskins and Robins at their stores.

[edit] References

[edit] External links

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