Miller Chill

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Miller Chill is a brand of light lager beer brewed with lime and salt. Miller Chill is brewed by Miller Brewing Company of Milwaukee, Wisconsin, United States, which is part of SABMiller plc, one of the world’s largest brewers.

Contents 1 Origin 2 Distribution 3 Marketing 4 Product Information 5 References

[edit] Origin

Refer to original article michelada.

[edit] Distribution

Miller began testing Miller Chill in five major demographics across the southern-portion of the United States - Arizona, Florida, New Mexico, Texas and San Diego, California in March 2007. ^[1] These markets contain a high population of Latino immigrants and Americans of Latino heritage.

In July 2007, Chill began distribution within the contiguous United States. ^[2]

On November 12 2007 it was released into the Australian market.^[3]

[edit] Marketing

Miller Chill’s marketing is design to appeal to young males in both American and Latino cultures in the United States (ex. Eddie not Craig). By using bright colors, viewers are meant to envision Chill as a replacement for other light-colored "party" beers^[4] branded as "South American," such as Corona. A strong male voice in the English television advertising is used in conjunction with the greens and yellows.

Advertising was created by the firm Young & Rubicam of Chicago.

Television and print advertisements use both English and Spanish, sometimes creating portmanteaus such as "beerveza" (beer + cerveza).

[edit] Product Information

Per 12 oz. serving Miller Chill contains:

• 110 calories
• 6.5g carbohydrates
• 4.2% alcohol by volume (ABV) (Whereas its nearest competitor, Corona Beer, has 4.6%)

[edit] References