MillerCoors

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MillerCoors is a planned joint venture between SABMiller and Molson Coors Brewing Company, which was announced on October 9, 2007. The joint venture will have the responsibility of selling brands such as Miller Lite, Miller Genuine Draft, Coors, Coors Light and Molson Canadian in the United States, with the purpose of combining all of their US brewing operations to better compete against Anheuser-Busch.

Pete Coors has been named as chairman of the new company, and Molson Coors Chief Executive Leo Kiely will be the new CEO of the joint venture. Tom Long, CEO of Miller, will be appointed president and chief commercial officer.[1]

U.S. antitrust regulators approved the joint venture on June 5, 2008. Where the combined venture will be headquartered still has not been determined.[2]

[edit] References

  1. ^ Daykin, Tom (2007-10-09). Miller, Coors to combine U.S. operations. [Milwaukee Journal Sentinal]. Retrieved on 2008-01-17.
  2. ^ Daykin, Tom (2008-06-05). U.S. signs off on Miller, Coors merger. [Milwaukee Journal Sentinal]. Retrieved on 2008-06-05.
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