Milk Tray

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Milk Tray is a selection of milk chocolates with various fillings produced in the United Kingdom by Cadbury Schweppes. Introduced by the Cadbury company in 1915, it is one of the longest running brands in the confectioner's portfolio. The name 'Tray' derived from the way in which the original assortment was delivered to the shops. Originally Milk Tray was packed in five and a half pound boxes, arranged on trays from which it was sold loose to customers. In 1916 a half pound deep-lidded box was introduced with a purple background and gold script, which has undergone minor changes in the ninety years since it was introduced. In 1924 a one-pound box was introduced. The pack design has been regularly updated and the assortment itself has changed in line with consumer preferences. In the 1970s a bar was introduced with a selection of fillings from the Milk Tray range. By the mid-thirties the Cadbury's Milk Tray assortment was outselling all its competitors. Today it is still one of the most popular boxes of chocolates in the UK selling over 8 million boxes per annum.

[edit] Milk Tray Man

Milk Tray was responsible for one of the most famous and iconic advertising campaigns in British television history. Running from 1968 to 2003, the chocolate was then advertised by the Milk Tray Man a rough, tough action man perhaps modelled on James Bond[citation needed] who goes through hell and high water to surreptitiously deliver a box of Milk Tray chocolates to a woman. The strapline was All because the lady loves Milk tray. There were 19 adverts in the series. Actor Gary Myers, who is most recognizable as the action figure, starred in 11 of them between 1968 and 1984. The music, The Night Rider, is written by Cliff Adams; who also wrote the music for Fry's Turkish Delight

  • The 2nd Milk Tray Man in the 12th advert was James Coombes
  • The 3rd Milk Tray Man in the 13th advert was Ged Allen
  • The 4th Milk Tray Man in the 14th advert was Graham Rogers
  • The 5th Milk Tray Man in the 15th advert was Jonathan Cake
  • The 6th Milk Tray Man in the 16th advert was Mark Keller
  • The 7th Milk Tray Man in the 17th advert was Ross Champion
  • The 8th Milk Tray Man in the 21st advert was Gavin Grant-Hanlon
  • The 9th Milk Tray Man in the 22nd advert was Chris Longden

[edit] External links

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