Miki Đuričić

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Miroslav "Miki" Đuričić (Serbian Cyrillic: Мирослав Мики Ђуричић) (born March 13, 1977) was a contestant in the first season of the Serbian version of popular Big Brother TV series (Veliki brat). Despite voluntarily leaving the reality show very early, he was arguably its most notable, memorable, and popular contestant.

Born into a large blue collar family from the village of Kupinovo in Srem District, Serbia, he only completed primary school before entering workforce through a series of temporary menial jobs.

Following the start of Veliki brat broadcasts in September 2006, 29-year-old Miki became an immediate fan favourite for his folksy nature, direct communicative approach, and biting commentary, all of which many took as signs of his openness, sincerity, and intellect.

Despite being the early odds on favourite to take the big 100,000 prize, Miki voluntarily left the show on September 29, 2006 after spending only 15 days in the Veliki brat house. Though he never went into details, he cited general dissatisfaction with the group dynamic created by the contestants within the house as the main reason for his decision to leave.

What awaited him outside was instant fame, with different Serbian media outlets giving him tremendous attention. In addition to gossip media, his fame also became the subject of other more serious outlets, which led many to conclude that he essentially became a minor cultural phenomenon.

His newfound popularity led to many guest TV appearances, and two commercials (one for peanuts producer, and the other for a beer company).

For a brief period after November 2006, Miki was a host of his own call-in show called ŠNIP on radio B92.

During fall 2007, Veliki brat producers invited him for the show's second season. He accepted the offer and admitted to gambling away most of the money he earned from commercials and sponsors. He entered the house on October 27, 2007, but voluntarily left early again.

In spring 2008, he became a contestant on the second season of Plesom do snova, Serbian version of Dancing With the Stars.

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