Mighty Taco

From Wikipedia, the free encyclopedia

Mighty Taco

Type	Private
Founded	Buffalo, New York (August 31, 1973)
Headquarters	East Amherst, New York
Key people	Dan Scepkowski (Founder and Current Owner), Ken Koczur, Bruce Robertson and Andy (Founders)
Industry	Fast-food Restaurants
Products	Tacos, burritos, fajitas, roastitos
Revenue	Undisclosed
Employees	~600
Website	www.mightytaco.com

This article does not cite any references or sources. (March 2008)
Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed.

Mighty Taco is a Mexican-style fast-food restaurant chain in the Buffalo, New York area. All Mighty Taco restaurants are owned and operated by Mighty Taco Inc., a privately owned corporation.

The first Mighty Taco opened at 1247 Hertel Avenue in Buffalo, NY on August 31, 1973. There were four original owners: Dan Scepkowski, Andy Gerovac, Ken Koczur and Bruce Robertson. Dan Scepkowski and Andy Gerovac are the current owners of the company having bought out the other two founders on March 1, 1974. Today, Mighty Taco Inc. operates 15 restaurants in the Buffalo area. For a brief period of time they were one of the original tenants of the Carousel Center's food court in Syracuse, New York. This first franchise outside the Buffalo market only lasted 3 years before shutting down operations.

Mighty Taco donates cash or merchandise to a variety of local causes, including fund-raising events for schools, churches, charities, non-profit organizations and private individuals in need. Every year, a large donation is made to the Leukemia Society and the Alzheimers Association. Mighty Taco has also been actively involved in the support of local music of the Buffalo area and the University at Buffalo sports program; fans of the men's basketball team, the UB Bulls, are referred to as Mighty Maniacs.

As of July 2006, Mighty Taco has made significant changes to their slogan, food wrappers, bags, beef, cheeses, refried beans, and tortilla chips. The fall of 2007 has also brought more changes in some of the brands Mighty Taco used to carry. It no longer serves Aunt Rosie’s Loganberry or brand name bottled water. The nacho cheese has also been changed from brand name Ortega to a generic brand

1 Products
2 Advertising
3 The Words
- 3.1 Slogans
4 External links

[edit] Products

The taco beef, beans, hot sauce, mild sauce and Chipotle chili recipes are signature products of Mighty Taco. Their trademark Roastito consists of chicken breast or steak in a large or small tortilla with roasted peppers & onions and sharp cheddar cheese. Mighty Taco's menu also consists of a selection of tacos, burritos, fajitas, and nachos. For vegetarians, Mighty Taco provides vegetarian and bean tacos. Mighty Taco also has the famous "El Nino Burrito" which features a 1/2 pound of ground beef.

[edit] Advertising

Mighty Taco is known for having unusual, somewhat surreal TV advertisements, created by Paragon Advertising. Their television commercials have won several awards. (Notably, these "commercials" are also designed to be permissible on "commercial-free" public television stations, and WNED-TV airs the "advertisements" when promoting Mighty Taco as a supporter.) Their radio advertisements also are of note, usually parodies of popular culture, such as prescription commercials, with a non sequitur at the end of the commercial directing listeners to Mighty Taco.

The company also owns trademarks on Super Mighty, Mighty Taco, Salsa Lito - Burrito, Burrito De-Lite and Roastitos.

Tray liners may also be highly unusual. In 2001, a tray liner featured a blueprint for the Frank Lloyd Wright Mighty Taco restaurant.