Mid Staffordshire by-election, 1990

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A by-election was held in the Mid Staffordshire constituency of the United Kingdom parliament on 22 March 1990. It followed the death of the sitting Conservative member of Parliament John Heddle.

Heddle had committed suicide on 19 December 1989, and the ensuing by-election was called for 22 March 1990. This was at the time when the public's dissatisfaction with the Conservative government over the issue of the Community Charge (or Poll Tax), which ultimately contributed to the resignation of Margaret Thatcher as Prime Minister later that year, was at its height. The by-election was regarded by many as a single-issue vote about this issue, and attracted a significant amount of media attention.

With this background, the Labour candidate Sylvia Heal was ultimately victorious, with a considerable swing of 21% from the Conservatives.

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[edit] Fringe candidates

There were 14 candidates, with many probably attracted by the level of media coverage. It should be noted that at the time no law existed for the official registration of the names of political parties, and as a consequence many "Independent" candidates often used outlandish descriptions.

It was the first election contested by Screaming Lord Sutch (of the Official Monster Raving Loony Party) after he changed his name by deed-poll from David Sutch to Lord Sutch. There was also a second "Raving Loony" candidate, Stuart Hughes, who was a member of a breakaway group from the official party who had formed the Raving Loony Green Giant Party, his election agent being Danny Bamford.

This was the first occasion that the Official Monster Raving Loony Party beat the National Front, and such was the humiliation it led to the near collapse of many of the latter's West Midlands branches - the party's major base of operations at the time.

Other candidates included "Miss Whiplash" Lindi St. Claire (who stood as the "National Independent Correct Edification", or NICE candidate), and a Mr Mildwater who was protesting Citroën's decision to cease production of the 2CV car.

In the event, only the three major parties retained their deposits.

[edit] Results

Mid Staffordshire by-election, 1990
Party Candidate Votes % ±%
Labour Sylvia Heal 27,649 49.1 24.3
Conservative Charles Prior 18,200 32.3 -18.3
Liberal Democrat Timothy Jones 6,315 11.2 -12.0
Social Democrat Ian Wood 1,422 2.5
Green Robert Saunders 1,215 2.2
Anti-Thatcher Conservative James Bazeley 547 1.0
Monster Raving Loony Lord Sutch 336 0.6
National Front Christopher Hill 311 0.5
NHS Supporters Party Dr Christopher Abell 102 0.2
Against Immigration Conservative Green Nicholas Parker-Jervis 71 0.1
Raving Loony Green Giant Supercalafragalistic Party Stuart Hughes 59 0.1
National Independent Correct Edification Lindi St. Claire 51 0.1
Independent 'Save the 2CV' Bernard Mildwater 42 0.1
Christian Patrotic Alliance - Save Britain Campaign David Black 39 0.1
Majority 9,449 16.8
Turnout 56,359 77.5 -1.9
Labour gain from Conservative Swing +21%

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