Micropublishing

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Micropublishing is when an individual or group use efficient publishing and distribution techniques to publish a work intended for a specific micromarket. Typically, these works are not considered by conventional publishers due to their low mass appeal and the difficulties that would arise in their marketing.

To make micropublishing more economical, the works are often created, “printed”, sold, and distributed online by a micropublishing company, such as Lulu.com. These micropublishers eliminate many of the entry barriers that prevent independent authors from entering the publishing industry, and often pay out much higher royalty fees than an ordinary publishing house.

Before the emergence of the internet, micropublishing was considered a microtrend that would not play much of a role in the publishing world. The internet has changed this by providing authors and micropublishers with an affordable medium through which to publish and distribute their works.