Mickey's
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| Mickey's | |
|---|---|
| Brewery | Miller Brewing Company |
| Style | Malt Liquor |
| Alc. vol. | 5.6 |
Mickey's is a classic malt liquor made by the Miller Brewing Company. It has an alcohol content of 5.6% by volume.
Still widely known for its unique Beehive, wide-mouthed bottle, Mickey's is sometimes humorously referred to by college wags as "Mickey's Big Mouse," "big mouse" being a pun on the phrase "big mouth." The original packaging included Irish iconography with shamrocks, castle towers, and an arm holding a mace. Current packaging is more neutral, if still green, with an illustrated hornet icon on the cap. The wide mouthed bottles are known for their rebuses under the cap. Enjoying a surge in popularity, due in part because of a sponsorship deal with the Ultimate Fighting Championship (UFC), Mickey's marketing is targeting a young, college-aged drinker, slightly left of mainstream and uses the current tagline, "Get Stung" always next to the hornet icon. Mickey's is also very popular in larger, 16-oz., 24-oz., and 40-oz. single-serve sizes. In the United States, the 24-oz. can and the 40-oz. bottle are the most popular. In Canada, Mickey's is sold only in 12-oz. 'Beehive' and with an alcohol content of 5.5% by volume.
Recently, Miller introduced "Mickey's Ice," which has 5.8% alcohol by volume.
[edit] Popularity
Mickey's are most commonly available in 7/11s and other convenience stores often in 40 oz bottles.
Mickey's 12 oz. bottles are often referred to as "grenades" due to its circular waffle design.
Mickey's 24 oz. cans have recently featured images and information of UFC fighters Chuck Liddell, Rich Franklin, Georges St. Pierre, and Forrest Griffin.
According to The Hipster Handbook, it is "The only deck malt liquor".
[edit] External links
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