Michimasa Fujino

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Michimasa Fujino (藤野 道格?) is a Japanese engineer and businessman, the founding president & CEO of Honda Aircraft Company, Inc., the Honda subsidiary responsible for Honda’s overall airframe business strategy, and the further development, sales promotion and production of the innovative HondaJet.

Prior to leading the formation of Honda Aircraft Company, Fujino was a vice president with Honda R&D Americas, Inc., and the Large Project Leader for the HondaJet program based in Greensboro, North Carolina. In this capacity, he led all engineering tasks from design through experimental verification, fabrication and flight testing of the HondaJet.

Fujino joined Honda R&D Co., Ltd. in Japan in 1984, after graduating from the University of Tokyo with a degree in aeronautical engineering. He spent the first two years of his career in the automobile research division working on the development of a new electrical control steering system. Fujino was then assigned to a research project in the field of aviation.

Over the past 20 years, he has been involved in the design and development of aircraft and has participated in several aircraft projects. This included major responsibilities in the design and development of two experimental aircraft: the MH01, a single-engine, turboprop, composite airplane, and the MH02, an all-composite, business jet. He has also performed research in the fields of configuration design, advanced aerodynamics including natural laminar flow (NLF), and transonic aeroelasticity. He has developed theoretical techniques for the aerodynamic and aeroelastic design of the HondaJet. In addition, he has conducted wind-tunnel and flight tests at research facilities around the world.

He was named Large Project Leader for the HondaJet program in 1997. Fujino was responsible for the development of the over-the-wing engine-mount configuration, the high-speed NLF airfoil, the NLF fuselage nose, and the all-composite fuselage structure of the HondaJet.

Fujino became president & CEO of Honda Aircraft Company in October 2006.

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