Michelle Price

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L. Michelle Price (born in Albany, Georgia) has become one of the major influences in urban radio. Beginning at WJIZ in Albany, Price made her name, when in 1996, the two stations that she managed, WJIZ and WJYZ, had an unprecedented 56% of the radio audience. That was no small accomplishement with 15 other stations also in the market. That led to her receiving the GM/PD of the year award in 1997. In 1998, she began her stellar career in lauching radio stations by launching HOT 107 in Memphis. In less than 6 months, Price broke up a clear channel cluster of success by skyrocketing 107 to the #1 station in their 18-48 demographic.

Her next challenge was to start up another station with a different set of challenges. Russ Oasis brought Price to Fort Wayne, Indiana, in 1999 to launch an urban station in a city that was 97% white. In keeping with the success of the "HOT" brand, Price launched HOT 104.9, with the ingenious "No Color Lines" slogan. Price was again successful and the station was catapaulted to the top spot during her tenure.

In a short stint launching KISS 106.7 in Nashville, Price got the position that changed the course of radio history in Canada when she was asked to launch the first urban station there. With Milestone Radio, Price came up with the "Flow" concept, and Flow 93.5 went on the air on February 4, 2001. The station's budget of $1 million for the year was met in less than 2 weeks on the air, and by the first month, the station had earneded $2million in revenue. That was also the beginning of Price's dream of syndication and Joyfulnoyze, a 4 hour gospel show, was launched on Sunday mornings at Flow.

Back in the USA in 2003, Price began the US syndication of Joyfulnoyze and had 10 affiliates, as she continued her work in radio, this time as a Christian broadcaster. She launched WAY-FM's Nashville/Clarksville, and consulted WALR-Memphis. During ths time the National Association of Broadcsters accepted her into NAB's prestegious Broadcast Leadership Training Program. This program is a thinktank of the best in radio and television. Policy, FCC regulations, along with noteworthy guest speakers share policy and information on the broadcasting industry.

Because of her management successes and industry ties, Westwood One appointed Price as its Director of Affiliate Sales in 2005, and she moved to Washington, D.C. This move began the outline of Price Champion Media Group, and the advent of Life Radio Neywork. In 2006, Price moved to Nashville, Tennessee to launch Life Radio Network. In partnership with Impact Radio Networks, Joyfulnoyze and the Holy Hit List began to be broadcast on radio stations across the US in 2007.