MetaCreations Corp.

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MetaCreations

Type	Software Developer
Founded	Fractal Design Corp (1991); Harvard Systems Corp (1987)
Headquarters	Florida, CA
*Rebranded Viewpoint Corporation in 1999

MetaCreations was a computer software company founded in 1997 by the mergers of MetaTools, Fractal Design Corporation, Ray Dream, Specular, and RTG. John Wilczak, and Mark Zimmer, headed up initial operations before Wilczak and Kai Krause left the company in 1998 and 1999 respectively.

MetaCreations was best known for its graphics applications, notably Ray Dream Studio/Infini D, Fractal Design Painter, Bryce, and Kai's Power Tools. In 1999 MetaCreations invested itself heavily in the newly developed '3d on the Web' technology "MetaStream" and began restructuring from graphics applications to Internet technology. MetaCreations formed a subsidiary company called MetaStream, acquired Viewpoint Digital, and ultimately merged all operations together to become the Viewpoint Corporation. The newly formed Viewpoint Corporation divested itself of all former MetaCreations graphics products to push MetaStream technology. Viewpoint is now the Consumer Products division of Enliven Marketing Technologies Corporation (NASDAQ: ENLV). Viewpoint’s NASDAQ stock ticker symbol changed from VWPT to ENLV to reflect the Company’s name change in January of 2008.^[1]

Today the former MetaCreations is a successful Internet marketing technology company. Viewpoint Corporation is probably best known for the Viewpoint Media Player installed inside AIM/AOL packages to help provide better 3D visualization for product tours and configurators on the web.