Image:MerrittChapman 1938 ad.jpg

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[edit] Summary

Description

Merritt-Chapman & Scott corporate ad, 1938

Source

From an eBay auction

Date

found 13 May 2005

Author

Unknown

Permission
(Reusing this image)

Promo material, claimed under fair use. See rationale below

Fair use claimed ONLY to illustrate article about Merritt-Chapman & Scott

Non-free / fair use media rationale for Merritt-Chapman & Scott
Description

This is a full page ad placed in a magazine in 1938 by the Merritt-Chapman & Scott firm, touting their accomplishments and expertise. It has their logo and house flag at the bottom.

Source

The image was found in an eBay auction. The seller did not specify what magazine this was placed in, but the 1938 date seems credible, and it is likely it was a national magazine or trade magazine.

Article

Merritt-Chapman & Scott

Portion used

This is the entire page. However one page of a magazine typically represents less than 5% (sometimes as little as 1%) of the entire content of an issue. So the portion used is very low.

Low resolution?

At maximum resolution this image is less than 20% the area of the actual magazine page. It is very unlikely that any commercial use could be made of this advertisment or that reuse of it would injure the fortunes of whatever 70 year old magazine this was taken from.

Purpose of use

This ad illustrates the relative prowess and expertise, as well as prominence, of this firm at the time the ad was published, and is used to enhance the article to that effect. The image was also used to derive the logo Image:MerrittChapman 1938 logo2.png which is used in the infobox of the company and which has a separate fair use justification as a logo.

Replaceable?

Merritt-Chapman & Scott are defunct and have been for some time. It is not likely that a free image could be secured to fulfill the same purpose. Other similar fair use images might be found and if a better one is, more illustrative of the points this one makes, it should be used and this one deleted. However, absent such a finding, the article will suffer for the loss.

[edit] Licensing

File history

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Date/TimeDimensionsUserComment
current02:21, 14 May 2006450×581 (57 KB)Lar (Talk | contribs) ({{Information| |Description=Merritt-Chapman & Scott corporate ad, 1938 |Source=From an eBay auction |Date=found 13 May 2005 |Author=Unknown |Permission=Promo material |other_versions=none }} Fair use claimed ONLY to illustrate article about [[Merritt)

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