MensEGG

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MensEGG is a style magazine distributed in Japan aimed at young men. It is a counterpart of Egg magazine, which focuses on Gyaru fashions. There is also 'Men's Egg Bitter' magazine which is aimed at Gyaruo aged 23 and above.

Men's Egg's image revolves around Japanese working-class trends, appealing to young men mostly under 20. It draws inspiration from Japanese "yankee" (rascal) culture, also with techno and surfer influences. This style is often looked down on by some other Japanese, who associate it with juvenile delinquency, and also, "Inakamono"(somebody from the countryside). The generic "Bon-Jovi"-esque style featured in Men's Egg magazine can be found being offered cheaply in chain clothing-stores across Japan such as "Zenmall" or "Jeansmate" although the big name gyaruo fashion brands sell for high prices.

Apart from fashion, the magazine also features information for young teenagers, such as advice on picking up girls, dating, and explicit articles with advice on sex. The magazine also contains information about club events. Despite its critics, Men's Egg style continues to be very popular in Japan, and can be found in most convenience stores.