Talk:Mello Yello

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Contents 1 Sentence fragment 2 Benzene 3 Marketing 4 returned to Nz 5 Availability

[edit] Sentence fragment

Marketed by emphasizing the urbane jazz related Mello Yello.

That's a sentence fragment, but I don't really know what it's trying to say, so I can't fix it myself. Any ideas? – Minh Nguyễn (talk, contribs) 07:15, 14 May 2006 (UTC)

Fixed. The sentence still feels a bit alienated in its current position, but at least it conveys the general idea and is no longer a fragment. --Matt S. 23:52, 21 May 2006 (UTC)

[edit] Benzene

Seems a little bit un-NPOV.--Dan Moore 03:27, 7 July 2006 (UTC)

[edit] Marketing

I have removed the following from the article:

In contrast to Mountain Dew's original hillbilly-themed advertising, Mello Yello's early marketing campaigns emphasized ties to a more urbane jazz culture.

The very first advertising campaign for Mello Yello was "The world's fastest soft drink," which I have added to the article. I didn't have time to learn how to do references, so if someone wants to add this, they can: http://www.burkhardworks.com/pullroots.htm#MELLOYELLO (link to advertising agency). I couldn't find anything on the web about the commercial I mentioned, but I remember it. I don't even know what the above "urbane jazz" reference is talking about. Did the contributor mean "urban jazz"? And if so, how was Mello Yello linked to it? If there really is something to that, it can be added back.--emw 16:56, 30 August 2006 (UTC)

I'm not really certain of the origin of it, myself. I know I've read it elsewhere before, but I can't remember where. Either way, what I think the fellow who originally inserted that was trying to convey was that the early Mello Yello advertising was supposed invoke an "urbane" ("notably polite or polished in manner" according to Webster), refined feel by associating itself with the city life, and jazz culture, as part of an effort to elevate itself above Mountain Dew's hillbilly advertising. However, if I'm not mistaken, I think Mountain Dew had already dropped that motif years before. If that's the case, it seems a bit moot. Oh well. Not my field of expertise. Hopefully that clarifies what was trying to be said with "urbane," though. --Matt S. 22:06, 2 September 2006 (UTC)

[edit] returned to Nz

It is available in NZ again. I am not sure how recent though. But it is fairly recent that they started selling limited edition mello yello.

[edit] Availability

I've always preffered Mello Yello over Mountain Dew, but it can be damn hard to find. Big chains like Publix and Target don't even carry it. —The preceding unsigned comment was added by 71.206.80.66 (talk) 22:36, 6 December 2006 (UTC).

yeah you don't see it in California very often at all. --71.141.226.198 15:25, 24 February 2007 (UTC)

These were pretty popular (as in I seen them a lot, plus the sales were doing pretty good, in my area atleast) in Canada for a little while, but I'm pretty sure they got discontinued in mid-late 2006?CuffX 06:15, 16 June 2007

I think Coke has more or less replaced it with Vault. 24.178.211.155 22:55, 16 September 2007 (UTC)