Talk:Media Richness Theory

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Dear all,

The theory of Daft and Lengel (1984) should be included in this article.

[edit] Implications

"The theory implies that, a sender can (and should) use the richest possible medium to communicate the desired message."

I don't think this is implied at all. According to Lengel and Daft (1988):

Effective communication is a matching process; the richness of the medium should be selected to fit the nature of the message. Communication success will occur when rich media are used for nonroutine messages and when lean media are used for routine messages.

And, in fact, the referenced article says as much--that ranking media choices doesn't imply a hierarchy of some being better than others (at least, not absolutely). 61.68.61.2 (talk) 20:29, 20 May 2008 (UTC)