Media of Windsor, Ontario

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Windsor Star newspaper's offices.
Windsor Star newspaper's offices.

Windsor, Ontario is the third-largest border city media market in Canada (after Toronto and Vancouver, and fourth if Montreal is included, as it would be right behind Vancouver).

As it is directly across the border from Detroit, it is considered part of the Detroit television and radio market for purposes of territorial programming rights, and can also receive radio and television signals from Toledo and even Cleveland.

Since Windsor is considered part of one large American media market (Detroit) and close to two others (Cleveland and Toledo), the city's media outlets (radio and television stations, and newspaper) have a special status designated by the Canadian Radio-television and Telecommunications Commission (CRTC), exempting them from many of the Canadian content ("CanCon") requirements that most other broadcasters in Canada are legally required to follow. These CanCon requirements (minimum of 35% of the broadcast material of a station must be of Canadian artists, actors, or shows in/about Canada) have been blamed (at least in part) for the decline of the popular Windsor radio station, CKLW, 50,000 watt AM radio station that in the late 1960s (prior to the advent of CanCon) had been the number one radio station not only in Detroit and Windsor, but also in the Toledo and Cleveland markets.

CHWI-TV A-Channel studio on Ouellette Avenue.
CHWI-TV A-Channel studio on Ouellette Avenue.

Windsor is also exempt from concentration of media ownership rules: all of its commercial broadcast outlets are owned by a single company, CTVglobemedia, although Blackburn Radio-owned CKUE-FM has a broadcast translator on 100.7 FM in Windsor, as well as an office at Wyandotte St. E and Walker Rd. in Walkerville.

The reason given by the CRTC on why Windsor has no other network affiliates within or nearby is that any American shows that were aired on the network (such as Global or CTV, for example) would have to be purchased for clearance in the Detroit television market at that market's prices, which are currently higher than any other market in Canada. This is why the nearest Global and CTV transmitters put in marginal signals, and why they must rely on cable television services for coverage in the Windsor area.

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[edit] Radio

See also Template:Detroit Radio for radio stations in the Detroit market, and Template:Southwestern Ontario Radio.

[edit] Television

Curiously, Windsor is one of the few major Canadian cities that doesn't receive a clear signal from CTV. CKCO-TV's translator in Sarnia puts a marginal signal into Windsor, though it is available on cable. The city also doesn't get a clear signal from Global. CIII-TV (previously CKGN-TV) operated a translator on channel 22 for many years but it was moved farther north to protect the Detroit stations' rights and now provides a marginal signal to Windsor. It is still available on cable, however.

See also TV stations in the Detroit, Toledo, and Cleveland markets.

In addition to the Detroit stations, Windsor and most of Essex County, Ontario also receive television stations from Toledo (WTOL, WTVG, WNWO, WGTE, and WUPW), and the southern part of the county receives some of Cleveland's television stations (WKYC-TV, WEWS-TV, WJW-TV, WOIO, and WUAB-TV). Only WTOL, WTVG, and WNWO are carried on cable services. In the past, however, WKYC, WEWS, and WJW were all carried on Trillium Cable (and later, Shaw Cable, its successor) in Kingsville and Leamington, and nearby parts of Southern Essex County until 2000, when Cogeco displaced Shaw as the cable provider for the region, and merged the Leamington and Windsor cable services back into one. Along with WKYC, WEWS, and WJW, WOIO and WUAB were frequently also listed in the TV Guides for Windsor and area, though WOIO has since been "dropped" from the listings, with the other four stations remaining listed. It should also be noted that no Cleveland stations currently push past Cottam, Ontario, let alone reach downtown Windsor, over the air, and Toledo stations barely make it over the air to downtown Windsor. Simultaneous substitution rules are generally in effect for cable and satellite audiences.

FSN Detroit is not carried under CRTC policy, but CBET will carry any Detroit Red Wings game aired on Hockey Night in Canada, even if it is not televised nationally. Also, some Detroit Tigers and Detroit Pistons games air on broadcast TV stations. Toronto Blue Jays games on CBC were once blacked out in Windsor, but currently are not.

There are times that WILX-TV, channel 10 from Lansing, Michigan can be seen, albeit weakly, in Windsor. By theory, Lansing's WLNS-TV should also be receivable to a degree, as its coverage area reaches the Detroit River. However, both channels are adjacent to CBET and WXYZ, respectively, which may hinder reception. The city also gets marginal signals from CIII-TV, CHCH-TV, and CFMT-TV, all from London-area transmitters.

[edit] Print

Windsor and its surrounding area is served by the Windsor Star, a daily newspaper operated by CanWest Global Communications. Alternatively, Upfront Magazine, established in 1995 by Anis Elkassem, provides a voice to the underground arts, music and culture scene. Biz X Magazine, the only international border city publication, serves both Windsor and Detroit.

'In Retro Magazine- short for 'everything in retrospect' is a monthly regional magazine covering the territory from Toronto through to Windsor. Discussions include the arts, politics, as well as social and cultural issues as they pertain to Canadians and the Citizens of Ontario.

[edit] Film

The 2000 film Borderline Normal, featuring Robin Dunne, Stephanie Zimbalist, Corbin Bernsen and Michael Ironside, is set in Windsor. Many exterior locations, such as Ouellette Avenue, Dieppe Park and the Ambassador Bridge were featured. Several scenes in Michael Moore's 2002 film Bowling for Columbine were also filmed in Windsor.

[edit] References