Media Monitors Australia
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| Media Monitors Pty Ltd | |
|---|---|
| Type | Proprietary limited company |
| Founded | Melbourne, Australia, 1904 |
| Headquarters | Sydney, Australia |
| Key people | Neville Jeffress, Chairman John Croll, CEO |
| Industry | Media |
| Products | Media monitoring services, media release distribution, analysis reports |
| Revenue | unknown |
| Employees | 500 |
| Website | www.mediamonitors.com.au |
Media Monitors is a major media monitoring group in Australia and New Zealand.
Media Monitors reads over 1,800 publications, listens to and watches over 500 radio and television programmes and searches over 500 websites for some 4,000 clients.
More than 500 people are employed in cities and regional centres across Australia, New Zealand and Singapore.
[edit] History
Neville Jeffress started the company after purchasing NSW Country Press in 1982 and then merged it with the Sydney press clipping firm, Lynch Pidler Pty. Ltd. owned by June Pidler.
Their new company, Neville Jeffress/Pidler Pty Ltd grew rapidly through the acquisition of other press clipping services, including Australia's oldest service, the Australian Press Cutting Agency, founded in Melbourne in 1904, thereby linking Media Monitors with a pioneer of Australian press clipping.
The acquisition of NSW Country Press forged a further valuable link to the past. It was founded in 1923. Media Monitors then added to its growing list of companies Australia's first radio and television monitoring firm, Melbourne's Australian Reference Service.
Then followed the acquisition of prominent radio personality Ian Parry-Okeden's company, Media Monitors Australia, which gave the 21st century organisation its name.
By the time Neville Jeffress/Pidler Pty Ltd changed its name to Media Monitors Australia Pty Ltd in 1993, the company had established itself as one of Australia's largest media monitoring companies. Media Monitors acquired New Zealand’s leading monitoring company Media Search in 2004. In January 2006 it acquired CARMA International (Asia Pacific) Pty Limited, the exclusive Asia-Pacific franchise of global media analysis firm, CARMA International, Inc. A new office was opened in Singapore shortly after the acquisition, expanding CARMA Asia Pacific’s regional client liaison.
In June 2006, Media Monitors announced the acquisition of Rehame. Shortly after, Media Monitors acquired the remaining 50% of shares in Sponsorship Information Services (SiS), the Australian/New Zealand licensee of the world’s largest sponsorship research and evaluation group, TNS Sport. In February 2007, Media Monitors acquired a significant stake in MediaPeople NZ, an Auckland-based specialist in media targeting.
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