MediaTrust
From Wikipedia, the free encyclopedia
| MediaTrust | |
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| Type | Privately Held |
| Founded | New York City, New York (2004) |
| Headquarters | New York City, New York |
| Key people | Peter Bordes CEO, Will Chen CIO, Trip Foster CMO, Joseph Matheny CTO, Mario Piccone CFO |
| Industry | Online advertising |
| Services | social media optimization, interactive marketing, advertising network |
| Employees | 55+ |
| Website | MediaTrust.com |
MediaTrust is an interactive media, online advertising and technology company based in New York City that offers a broad variety of digital media, marketing, and publishing solutions to other companies. MediaTrust combines online media and advertising technology with human service and expertise. In addition to its head quarter in New York City does MediaTrust also has offices in Santa Barbara, California and Toronto, Canada.
MediaTrust is a member of the American Marketing Association (AMA), Business Marketing Association (BMA), eMarketing Association eMA and the vbmanetwork.
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[edit] MediaTrust companies
MediaTrust is comprised of:
- Advaliant is a performance-based affiliate marketing network and also offers data management, search, mobile marketing, email advertising and social media optimization services to its clients.
- Advario is an ad serving platform, which is powered by a contextual matching engine that serves display and In-Text advertising for CPL, CPC, CPA and CPM campaigns.
- Integrated Solutions Group (ISG) provides market analysis and customized marketing and strategy consulting services to advertisers, agencies and publishers.
- RelevantlySpeaking is the publisher of industry related news, company blog and video podcast.
- bookQube is a social network for book enthusiasts.
[edit] History
The company was founded in April of 2004 as Advaliant. The Advaliant performance marketing network platform and its proprietary ValTrack tracking system was launched in September of 2004. In April of 2007 the company changed its name to MediaTrust.
Made Advaliant its performance marketing affiliate network division[1], and launched the industries first Integrated Solutions Group (ISG).
In November of 2007 the company formed the MediaTrust Services Group division and launched the groups SSMO search and social media[2], mobile marketing and data management.
The company launched its industry blog RelevantlySpeaking in August of 2007, which also includes occasional video interviews and news reports.
[edit] Awards and recognitions
- April of 2007 the Advaliant division and its partner PlayPhone won the ad:tech "Best Affiliate Marketing Campaign" of the year award[3].
[edit] Clients
MediaTrust publisher and advertiser partners include PlayPhone, Xerox, Hewlett-Packard, Circuit City, Dell, Diets.com, TheStreet.com, Datran Media, Internet Broadcast Systems, Axiom, MySpace and The Hard Rock Hotels. The company is an early adopter of social media optimization, marketing and strategies that including content creation capabilities for blogging, podcasting, and online video. Social media clients include PodShow and The Santa Barbara International Film Festival.
[edit] References
- ^ Adds Advaliant to Online Media Ecosystem
- ^ MediaTrust Creates Search and Social Media Optimization Division
- ^ Michael Estrin (April 27, 2007), Industry Gathers for ad:tech Awards, iMediaConnection, retrieved April 21, 2008
[edit] See also
[edit] External links
- MediaTrust (company homepage)
- Advaliant (affiliate network)
- RelevantlySpeaking (company blog and video podcast)
- bookQube (social network for book enthusiasts)
